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5 Reasons To Embrace In-Game Mobile Advertising

5 Reasons To Embrace In-Game Mobile Advertising | Marketing Revolution | Scoop.it
From www.imediaconnection.com - November 20, 2012 12:59 AM
iMedia Connection5 reasons to embrace in-game mobile advertisingiMedia ConnectionJust think about it -- when people are not at their computer, they still have access to their phone.


Marty Note
I admit to already being a convert to this idea before reading the piece. Working with game developers to slip in brands like Easter Eggs seems too cool. Imagine the campaign you can build around being a fly by ad in a cool video game.


Now THAT feels like "advertising" that could win hearts and minds, generate User Generaated Content (UGC) and provide substantial ROI (if you campaign it well). Bound to teach you and your marketing team something important in any case and isn't that the real game we are playing.

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Rescooped by Martin (Marty) Smith from Rise of the Fourth Economy
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‘Superorganisations’ – Learning from Nature’s Networks

‘Superorganisations’ – Learning from Nature’s Networks | Marketing Revolution | Scoop.it
From thenatureofbusiness.org - August 22, 2012 12:05 AM

Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems. The concept and theory of living systems (technically known as autopoiesis) was introduced in 1972 by Chilean biologists Humberto Maturana and Francisco Varela.

 

This is a complete version of a ‘long-blog’ written by Al Kennedy on behalf of ‘The Nature of Business’ blog and BCI: Biomimicry for Creative Innovation www.businessinspired...

Marty Note
I've been fascinated with emergence in biology for years reading E. O. Wilson and others. This looks cool and along those lines. I'm somewhere between emergence, systems not requiring top down authority to build things like ants and bees, and weather-like models where we can forecast emergent "fronts" based on news, past behaviors, time of year and archived Internet behavioral data.


Via Peter Vander Auwera, ddrrnt, Spaceweaver, David Hodgson, pdjmoo, Sakis Koukouvis, Jason Brunson
Sakis Koukouvis's comment, August 21, 2012 2:23 AM
Thank you. Very interesting
Anne Caspari's comment, January 23, 12:38 PM
"So how can we look to nature and use all the abundant examples to help us optimise our groups and organisational communications to create real value in our social networks, to build or shape networked businesses that are built for resilience? “Companies of the future are ones that view their organisation as a living, vibrant, emergent organism interacting within a living, vibrant, emergent ecosystem. The resilience of the organisation is interdependent on the resilience of its business ecosystem. This brings a shift from linear, atomised, supply-chain thinking to interconnected, holistic, ecosystem thinking."
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