iMedia Connection5 reasons to embrace in-game mobile advertisingiMedia ConnectionJust think about it -- when people are not at their computer, they still have access to their phone.
I admit to already being a convert to this idea before reading the piece. Working with game developers to slip in brands like Easter Eggs seems too cool. Imagine the campaign you can build around being a fly by ad in a cool video game.
Now THAT feels like "advertising" that could win hearts and minds, generate User Generaated Content (UGC) and provide substantial ROI (if you campaign it well). Bound to teach you and your marketing team something important in any case and isn't that the real game we are playing.