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Q: Is Content Marketing Traditional Advertising's New Rival? A: YES

Q: Is Content Marketing Traditional Advertising's New Rival? A: YES | Marketing Revolution | Scoop.it
From www.damarque.com (via @DamarqueViews) - November 19, 2012 4:59 PM

Is Content Marketing Traditional Advertising's New Rival?

Marty Note
There is no "traditional advertising" anymore. Think about your life. How many magazines, books or anything non-digital do you read these days. If you aren't 90% down from ten years ago you are an outlier. The only "advertising" that is left is sharing everything you know in the hope it will help someone somewhere and they will make a note of it.

BUT, for the sake of fun, let's review this infographic that shows yes indeed content marketing is the rival of something that doesn't exist any more EXCEPT as an augmentation to content marketing. If you are creating ads to support your content marketing congratulations you get the NEW THING.

IF you are creating "traditional advertising" thinking it alone can do anything I say good luck with that and be sure to send a postcard from where you end up :).

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How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Marketing Revolution | Scoop.it
From dailyinfographic.com - July 4, 2012 7:19 AM

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks. 


Jan Gordon:


Effective social business requires a strong brand message,  great content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon, thinksmart.it
John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
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