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Q: Is Content Marketing Traditional Advertising's New Rival? A: YES

Q: Is Content Marketing Traditional Advertising's New Rival? A: YES | Marketing Revolution | Scoop.it
From www.damarque.com (via @DamarqueViews) - November 19, 2012 4:59 PM

Is Content Marketing Traditional Advertising's New Rival?

Marty Note
There is no "traditional advertising" anymore. Think about your life. How many magazines, books or anything non-digital do you read these days. If you aren't 90% down from ten years ago you are an outlier. The only "advertising" that is left is sharing everything you know in the hope it will help someone somewhere and they will make a note of it.

BUT, for the sake of fun, let's review this infographic that shows yes indeed content marketing is the rival of something that doesn't exist any more EXCEPT as an augmentation to content marketing. If you are creating ads to support your content marketing congratulations you get the NEW THING.

IF you are creating "traditional advertising" thinking it alone can do anything I say good luck with that and be sure to send a postcard from where you end up :).

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Lean Content Marketing Is About To Reach Escape Velocity, Ride The Scoop.it Rocket

From www.slideshare.net - February 11, 7:05 PM

These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?


Via Ally Greer
Martin (Marty) Smith's insight:

I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic  BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 

Ally Greer's curator insight, February 11, 6:59 PM

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:


Marketing Matters!

The myth that not all startups need marketing is simply untrue.


Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...


#leancontent

  • Leverage SlideShare presentations to share your vision
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  • Answer Quora questions that relate to your field
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Slideshare The Quiet Content Marketing and SEO Giant [Infographic]

Slideshare The Quiet Content Marketing and SEO Giant [Infographic] | Marketing Revolution | Scoop.it
From pinterest.com - December 27, 2012 9:53 PM
SlideShare - The Quiet Giant #Infographic #SlideShare - SEO Powerhouse too, must be in 2013 Content Marketing Plans.
Martin (Marty) Smith's insight:

I think my #1 listing on "content network marketing" has slipped to #2 after more than 4 years. Considering SlideShare helped capture a top listing almost immediately after the content went live on their network slipping from absolute #1 to #2 isn't bad SEO (anyway you cut it).


This means moving content to SlideShare should be on any content marketer's 2013 plan. 

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