Lincoln Financial Debuts 'Chief Life Officer' Campaign - 11/07/2012...
Kudos to Lincoln Financial for having the courage to create their Chief Life Officer campaign. The campaign discusses everyday heroes and their challenge to organize and manage their life. The reason this campaign took courage is we are all so exhausted with the election that to roll that forward, to find a way to spin the election into a positive message takes courage.
On the other hand, half of creating great marketing is surfing the waves that are out there. When you paddle out to Mavericks you don't NOT surf the monster waves since they are the reason you are there.
As always, I would be more impressed if there was a UGC (User Generated Content) component, but if I'm going to be lectured for the 10 millionth time at least the company talking at me has some courage.