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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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If you use social media as a broadcast channel to only share your content you will not be successful. You should actually share more of other people’s content rather than your own as long as you find really good content to share. In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful. Via Tom George, Cendrine Marrouat - www.cendrinemarrouat.com
Martin (Marty) Smith's insight:
Great post on tools that are moslty new to me. 
Rein Hof's curator insight,
May 12, 5:36 AM
Op de juiste tijdstippen versturen. Weet wie je lezers zijn. 
Charles Mungai's curator insight,
May 20, 5:28 AM
How do you find great content to share? Content Strategy help! Delete the scoop?
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![Why Content Marketing Works via WOMMA [Infographic] | Marketing Revolution | Scoop.it](http://img.scoop.it/9xHEtfjY0mXpM1WXFlBYEzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
Martin (Marty) Smith's insight:
Great Word Of Mouth Marketing Association infographicon why content marketing works. Delete the scoop?
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![Social Media in 30 Minutes a Day [INFOGRAPHIC] | Marketing Revolution | Scoop.it](/resources/img/white.gif)
Great infographic from Pardot the marketing automation people on how to rock social in just 30 minutes a day.
Martin (Marty) Smith's insight:
K, I will play. I think social a half an hour a day could work. The mapy in this infographic helps you move your content around and keep it alive across the key social nets. 
Brian Yanish - MarketingHits.com's comment,
April 2, 12:23 AM
Make that 2 hours for me, can't type that fast.
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Customer Service: The New Proactive Marketing
Martin (Marty) Smith's insight:
Cheapest marketing you create is improving your customer service processes. Delete the scoop?
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With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (
Martin (Marty) Smith's insight:
Marketing As Art, Magic and Meaning Delete the scoop?
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These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy? Via Ally Greer
Martin (Marty) Smith's insight:
I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 
Ally Greer's curator insight,
February 11, 6:59 PM
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing: Marketing Matters! The myth that not all startups need marketing is simply untrue. Marketing is more than just talking about your product. Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?... #leancontent
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Content Marketing World slipped in a subliminal message with the entertainment at this year's event. Use these content marketing lessons from Rick Springfield.
Martin (Marty) Smith's insight:
Cool article from Content Marketing World folks (Joe Pulizzi and his team at the Content Marketing Institute). Here are two of my favorite tips: Lesson 1:
 Rock bands need rhythm & cadence, and so do you. Lesson 3:
 Quality vs. quantity: A hit goes a long way. I think quantity has a role too at least until you can tell what creates quality. Agree with the idea of stretching the hit. Make a hit a tent pole and refer back to it frequently reinforcing it as a hit and helping other new content have more immediate relevance. Delete the scoop?
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Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and consultants. Find out why your blog isn't generating leads.
Martin (Marty) Smith's insight:
WOW, is this a MUST READ for all 'inbound marketers". I realize we are all inbound marketers now and, as Marcus points out in this excellent post, that is part of the problem. We Internet marketers love to run to one side of the boat damn the consequences (like drowning LOL). * Watch near real time metrics. * Double down on leaders. * Leave losers. * Write, Write and Write some more. * Curate, Curate and Curate more. * Connect top of funnel (what generates traffic). * To Bottom of funnel (where conversions live).
There is no easy or fast way to do any of these things (sorry). I'm convinced you cannot either create or curate your way to where you need to be. You must CURATE and CREATE to become an authority, to be a player.
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When thinking about social media strategy creation, where should a marketer start?
One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.
Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.
Don’t know how to perform an audit? Don’t worry, we have you covered. Check out our How to Perform a Social Audit infographic below.
[Good starting point for social marketing - JD] Via Jeff Domansky Delete the scoop?
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An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process. Via digitalassetman, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Unique Customer Aspirations 
Stefano Principato's curator insight,
May 1, 10:12 AM
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused. 
Robin Martin's comment,
May 15, 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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![How Your Team Becomes Epic Content Creators In 6 Easy Steps [+Marty Note] | Marketing Revolution | Scoop.it](http://img.scoop.it/Ox76VCuFSaarQRmtzfRbvDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnes...
Martin (Marty) Smith's insight:
Gold In Them There Hills 1. Ideation/topic generation 2. Create Hook-y Blog titles 3. Blog Structure - The Magic Loop 4. Listen for Tone and Style 5. Content Governance (Who Signs Off) 6. Repurposing Content and Doubling Down
Ideation * Branded themes I know are important or that I am interested in such as content marketing. * Listening very carefully to feedback in all its many shapes and sizes (metrics, comments, reviews, friends talking to me over lunch, whatever).
Since the things you could write about are infinite I agree with having a solid plan, BUT I like to leave large blocks open for response, ideation or tweaking. Don't schedule every moment in a content marketing plan. Leave some open space.
Titles SELL Attention
Hear Tone By Reading Out loud
Governance is pretty straightforward, but don't put so many layers of approval on top of your content marketing that all spontaneity is washed out.
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Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:
NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.
I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.
We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.
What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.
Brian Yanish - MarketingHits.com's curator insight,
March 21, 12:07 AM
How are you and your business different?
A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
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Scooped by Martin (Marty) Smith |
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Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
Martin (Marty) Smith's insight:
I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern.
Amazingly because these verticals varied from government research to BI software. The common theme? Q&A content was over subscribed (lots of searches) and under published (few pages). Why?
I've been an Internet marketer for 13 years learning to drop WHY from my vocabulary. Speculation would say that we often overlook the simplest things assuming everyone knows something. Assuming is a good way to NOT make money online (lol).
My challenge today was to look into a new vertical, food trucks, and see if the pattern held. It did, and this piece provides a step-by-step process to understand how to mine keywords for content marketing gold. If you can only start with ONE type of content, Q&A would be my suggestion (I also share my favorite Q&A tool AnswerHub.com from right here in Cary).
Martin (Marty) Smith's curator insight,
February 13, 8:34 PM
This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).
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Rescooped by Martin (Marty) Smith from Curation Revolution |
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Ally Greer, The Sales Lion and A Content Marketing Whip, Chair and Gun Mashup For 2013
Mashup these 4 content marketing posts and your Internet marketing wins in 2013.
Ally Greer's curator insight,
January 2, 1:40 AM
A great analysis of 4 posts you should read before starting your online marketing plan for 2013. Thanks for including mine, Marty!
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Scooped by Martin (Marty) Smith |
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Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:
Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:
What type of content will get the most views?
What kinds of keywords create the best headlines?
Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success.
How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds.
What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M
also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/
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Rescooped by Martin (Marty) Smith from Just Story It |
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Karen Note
When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more.
This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own.
Marty Note
Love Karen's note. If you sensed customers NEVER figure it out on their own you match my 12 years of ecommerce experience. Here is how I thought of product page copy when I was an Ecommerce Director:
* Be FACTUAL about specifications.
* Provide scale via visuals (or video)
* Karen calls this defining the problems solved.
* Curate words or phrases from reviews when repeated.
* YOUR context as seller is facts.
* Use reviews for sentiment and emotion.
* Consider using video if products are complex.
* Never refer to something in copy that can't be seen.
We came to understand our role as the ecommerce team was more curators than sellers. To the extent we attempted to sell it seemed baseless, so we stayed factual and created a "Buzz Team" to write reviews and teach us how our customers thought, wrote and felt about our products. We ended up using some of THEIR copy in our campaigns.
ABOUT Copy
Another important deep pool of context is your About page copy. If you lay out 5 key values in our about copy look for ways to tie any and all copy to one of those values. If we were discussing product X and it had tremendous attention to quality we could share empathy or similar stories to expand the context to reinforce our values.
Via Karen Dietz
Karen Dietz's curator insight,
November 28, 2012 6:17 PM
Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.
And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.
As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.
Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Laurence Roelants's curator insight,
November 29, 2012 3:10 AM
This is almost a tautology - product storytelling is not conceptual art but is designed to sell....so don't forget the context!
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