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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies onto Marketing Revolution
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Visuals Vs. Textuals Smackdown - Visual Storytelling Wins BIG!

Visuals Vs. Textuals Smackdown - Visual Storytelling Wins BIG! | Marketing Revolution | Scoop.it
From www.forbes.com - October 31, 2012 8:04 PM
VideoA picture is worth…. You know. But the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.

 

Forty-four percent of respondents are more likely to engage with a brand or a product if they post a picture. Pictures have become one of the top de facto methods of sorting and understanding the vast amount of information we see every day.

Marty Note
Here is what I know for sure beyond any doubt. If I write the same story as we put on video the video wins. If I write the same story we tell mostly in pictures the pictures win. Writing isn't unimportant, but it needs a lot of visual candy to sell the reading. Even then short paragraphs, good images consistent with the story's theme and visual "teases" like pull quotes help keep your readers with you. Sell your textuals with images or else lose engagement and kiss conversion goodbye. 
 


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Rescooped by Martin (Marty) Smith from Rise of the Fourth Economy
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‘Superorganisations’ – Learning from Nature’s Networks

‘Superorganisations’ – Learning from Nature’s Networks | Marketing Revolution | Scoop.it
From thenatureofbusiness.org - August 22, 2012 12:05 AM

Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems. The concept and theory of living systems (technically known as autopoiesis) was introduced in 1972 by Chilean biologists Humberto Maturana and Francisco Varela.

 

This is a complete version of a ‘long-blog’ written by Al Kennedy on behalf of ‘The Nature of Business’ blog and BCI: Biomimicry for Creative Innovation www.businessinspired...

Marty Note
I've been fascinated with emergence in biology for years reading E. O. Wilson and others. This looks cool and along those lines. I'm somewhere between emergence, systems not requiring top down authority to build things like ants and bees, and weather-like models where we can forecast emergent "fronts" based on news, past behaviors, time of year and archived Internet behavioral data.


Via Peter Vander Auwera, ddrrnt, Spaceweaver, David Hodgson, pdjmoo, Sakis Koukouvis, Jason Brunson
Sakis Koukouvis's comment, August 21, 2012 2:23 AM
Thank you. Very interesting
Anne Caspari's comment, January 23, 12:38 PM
"So how can we look to nature and use all the abundant examples to help us optimise our groups and organisational communications to create real value in our social networks, to build or shape networked businesses that are built for resilience? “Companies of the future are ones that view their organisation as a living, vibrant, emergent organism interacting within a living, vibrant, emergent ecosystem. The resilience of the organisation is interdependent on the resilience of its business ecosystem. This brings a shift from linear, atomised, supply-chain thinking to interconnected, holistic, ecosystem thinking."
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