VideoA picture is worth…. You know. But the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.
Forty-four percent of respondents are more likely to engage with a brand or a product if they post a picture. Pictures have become one of the top de facto methods of sorting and understanding the vast amount of information we see every day.
Here is what I know for sure beyond any doubt. If I write the same story as we put on video the video wins. If I write the same story we tell mostly in pictures the pictures win. Writing isn't unimportant, but it needs a lot of visual candy to sell the reading. Even then short paragraphs, good images consistent with the story's theme and visual "teases" like pull quotes help keep your readers with you. Sell your textuals with images or else lose engagement and kiss conversion goodbye.