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What Your Customers WANT You To Know About Them [10 Studies]

What Your Customers WANT You To Know About Them [10 Studies] | Marketing Revolution | Scoop.it
With these insights into the human mind and research studies on customer loyalty, we can more objectively approach questions like, What makes a happy customer?


Marty Note
Great Kissmetrics article here sharing what your customers WANT you to know about them. Relevance is the genie we all chase. These studies should help you create more accurate personas and think like your customers not just about them.  

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Marketing's Revolution from Manual and Slow to Predictive and Fast via FredZimmy 

Marketing's Revolution from Manual and Slow to Predictive and Fast via FredZimmy  | Marketing Revolution | Scoop.it

Marketing's Evolution

It is not the strongest of the species that survives, nor the most intelligent. The one most responsive to change wins in the end. Darwin's ideas are on dramatic display these days as marketing evolves faster and faster, better and better. 


Via Fred Zimny, Michael Allenberg
Martin (Marty) Smith's insight:

Can't figure out who is writing the Fred Zimmy content but it rocks. 

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8 SEO Google Ranking Signals in 2017

8 SEO Google Ranking Signals in 2017 | Marketing Revolution | Scoop.it

SEO Usual Suspects

This Marketingland.com post shares 8 SEO "ranking signals" that won't be a surprise to anyone who knows search engine optimization. There is an interesting 2017 take on these "usual suspects" SEO ranking signals. 

Posts like this always make ranking sound abstract and apart from the content you create. Not so much actually. Content is impossible to manipulate, Jack, or force round pegs into square holes. Better to do what you do well, share that passion and look for others who care about what you're doing. 

Remember not all visitors are created equal. About 1% of your visitors want to help IF YOU ASK THEM. Another 9% are willing to join and support with links and shares IF YOU ASK THEM. So you can bet what our next advice is going to be - ASK FOR HELP. 

Look at how HBX asks for ambassadors right on their home page. 

We would add a user-generated content ask and award the same points currency they are mining now, but you can see the beginnings of a good ambassador program - something every website needs these days. 

 

Read this SEO post to brush up on your "ranking factors" and never forget you aren't creating content for SEO. You create content to share passion, love and create movements others want to join. SEO is just something you do because to not do it is stupid. 

Martin (Marty) Smith's insight:

Latest SEO ranking factors from Marketingland.com. 

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Great Marketing Revolution Content - @Oracle Blogs 

Great Marketing Revolution Content - @Oracle Blogs  | Marketing Revolution | Scoop.it

Oracle Blogs Rock Great Content
Oracle gets the tie between great content and selling ideas such as "social listening analytics." Oracle's blogs are full of great, relevant and spot on "new marketing" content. But there's a problem. 

The messy URLs Oracle's blogs generate make sharing difficult. Just goes to show no matter how big and smart you are it helps to walk among the little people a little. Testing the ease of sharing your content across social media platforms is a great lesson to learn from Oracle's messy URLs. There are many great lessons to learn from Oracles content too. 

Martin (Marty) Smith's insight:

Great content behind messy URLs makes Oracle's blogs one of our favorite reads and least favorite shares. 

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The Science Behind Why People Are Going Crazy for Bullet Journals

The Science Behind Why People Are Going Crazy for Bullet Journals | Marketing Revolution | Scoop.it

Bullet Journal Craze


Scientists weigh in on why so many people love bullet journals, and whether they actually work.

Martin (Marty) Smith's insight:

Bullet journaling is new to us.

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12 Marketing Automation Hacks That Will Surprise You

12 Marketing Automation Hacks That Will Surprise You | Marketing Revolution | Scoop.it

Marketing Automation

Is your Sales Force hooked up to your content curation, blogging and tracking tool like Marketo? For most digital marketers the answer to at least one of those questions is no, and even if you are an uber-mensch at marketing auto this post still shares come cool "new to us" tool. We were surprised. 

Martin (Marty) Smith's insight:

Marketing automation isn't dead it's just waiting for cool new tools like this. 

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malek's curator insight, June 28, 11:00 AM

Cool tip: 

3. Send personalized discount emails

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13 Ecommerce Tips From Pros Create Insight and Awareness

13 Ecommerce Tips From Pros Create Insight and Awareness | Marketing Revolution | Scoop.it

Pro Ecom Tips


Learn by doing is our favorite e-commerce tip, but anyone New to online commerce should read this post. 

Martin (Marty) Smith's insight:

Look under e-com's hood.

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Think Different - The Gravity of Digital Marketing - Curagami 

Think Different - The Gravity of Digital Marketing - Curagami  | Marketing Revolution | Scoop.it

Thinking Differed about Marketing

Digital marketing is different. Networks create power dynamics that wrap marketing's space/time. This Curagami post connects books by Barabasi explaining how networks really work to Flash Boys by Michael Lewis since the stock market is one big ultra-fast network now. 

The post discusses:

  • Internet Time Is Always NOW
  • Networks Are Different
  • Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
  • Influencers & Force Multipliers – Do You Know Yours
  • WHY not HOW

Join the conversation, share your wild west digital experiences and how you think marketing is being wrapped, changed, and manipulated: http://www.curagami.com/digital-marketing-gravity/ 

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janlgordon's comment, June 6, 3:53 PM
Thank you @massimo facchinetti
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Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami 

Joi Ito's NOWISM Revolution in Five Planning Disruption Tips for SMBs on Curagami  | Marketing Revolution | Scoop.it

Don't Plan, Live in the Now

MIT Media Lab's chair and author Joi Ito's NOWISM TED Talk where he shares the "new thinking" that led to the most successful citizen's science project ever is more than inspirational. Ito's grasp on how the e-commerce, social, and always-on Internet world is shifting informs and admonishes. 

Plans don't work when the time it takes to create them also negates their conclusions and directives. Ito has the solution and that is why we summarized his important ideas in a 3 minute version of his 20 minute TED Talk on Curagami: http://www.curagami.com/five-planning-disruption-tips/ 

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Making your marketing organization agile: A step-by-step guide | McKinsey & Company

Making your marketing organization agile: A step-by-step guide | McKinsey & Company | Marketing Revolution | Scoop.it
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. 

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits. For example, marketing often doesn’t have the support of the legal department, IT, or finance, so approvals, back-end dependencies, or spend allocations are slow. Or their agency and technology partners aren’t aligned on the need for speed and can’t move quickly enough. Simply put: if you’re not agile all the way, then you’re not agile.

Via marketingIO, massimo facchinetti, Os Ishmael
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marketingIO's curator insight, November 14, 2016 10:44 PM

Quality guide! CT!

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Future Will Be Confusing

After the election one thing is clear. The future will be confusing. The election also contained at least 3 important lessons for web marketers such as:

  • It's the economy stupid
  • Habituation Happens
  • Change vs More of the Same


Read the post on Curagami http://www.curagami.com/obama-hope-3-election-web-marketing-lessons/ 

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Christmas and Holiday Selling Tips Comes to Flipboard via Curagami 

Christmas and Holiday Selling Tips Comes to Flipboard via Curagami  | Marketing Revolution | Scoop.it

Holiday Selling Tips
Find a great Kissmetrics post and the Curagami riff it inspired on Flipboard:
https://flipboard.com/@curagami/curagami-ros0t46qy 

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Modern Marketing Infographic - Curagami

Modern Marketing Infographic - Curagami | Marketing Revolution | Scoop.it

Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:

#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation

on Curagami: http://www.curagami.com/modern-marketing-infographic/ 

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How Compete with Amazon? via @Curagami Forum

How Compete with Amazon? via @Curagami Forum | Marketing Revolution | Scoop.it

Competing With Amazon
Competing with one of the Internet's 4 horsemen is hard but not impossible. Amazon is a monster, but a monster with vulnerabilities as all monsters have. Amazon is too big to listen and care. They compete on price. 

Price doesn't create love. Price is about convenience, ease of use and becoming the Walmart of the web. No one loves Walmart much and few LOVE Amazon and therein lies the rub for Small to Medium Sized Businesses as this Curagami post shares. 

Did you know Amazon has several prices for the same thing almost all the time? This post teaches you how to really know what Amazon is charging for something so your prices won't be so far out of line as to appear absurd and so rejected on first inspection. 

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It’s Time To Stop Using AI As A Marketing Gimmick

It’s Time To Stop Using AI As A Marketing Gimmick | Marketing Revolution | Scoop.it

AI As Marketing Gimmick

We agree AI is being used as a gimmick right now. We understand why too. Marketers and marketing love shiny new things. We tend to hop aboard before fully understanding the math. 

 

We have left brain creatives for the most part and so such early hopping is understandable and, to some extent, what we are paid to accomplish. Artificial intelligence (AI) will revolutionize marketing and make even the most creative among us learn some new math. 

We agree with the premise and recommendations here but are more kind in our evaluation of the "why" behind why fellow travelers are gimmickizing AI. 

Martin (Marty) Smith's insight:

Agree but aren't as harsh since we understand why most marketers are treating AI as a gimmick - who wants to do the math? 

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Neal Fusco's curator insight, July 24, 3:55 PM
We all like new ideas but that doesn't mean that they are necessarily good.  We need to choose carefully until we fully understand what they are all about!
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Blogging Better on Flipboard

Blogging Better on Flipboard | Marketing Revolution | Scoop.it

Better Blogging Resources

Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn. 


Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard. 

https://flipboard.com/@curagami/blogging-better-236gfgi8y 

Martin (Marty) Smith's insight:

Our new Better Blogging Flipboard. 

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Ouch, Product Fails - Apple via Curagami

Ouch, Product Fails - Apple via Curagami | Marketing Revolution | Scoop.it

Product Fails Apple
Here I was thinking I was the only one contemplating ending an almost forty year relationship. Turns out I'm not alone. My Ouch Product fails Curagami post sparked similar stories, frustrations, and decisions to buy OPP (Other People's Products). One such story assured that, after a period of learning, moving to an Android phone was BETTER. 

Read our frustrations with iPhone7 and Airpods and share your Apple product fails stories here: http://www.curagami.com/ouch-product-fails-apple/ 

Martin (Marty) Smith's insight:

Our Curagami post on recent frustrating experiences with Apple's iPhone 7 and Airpods. 

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A Digital Marketing Must Follow Mark Traphagen on @Flipboard 

A Digital Marketing Must Follow Mark Traphagen on @Flipboard  | Marketing Revolution | Scoop.it

Must Follow & Learn From
Mark is a friend and digital marketing, SEO and branding teacher. If you have a need to communicate, sell, and be successful online you should follow Mark on Flipboard, read what he curates and attend one of his many talks. 

https://flipboard.com/@marktraphagen 

Martin (Marty) Smith's insight:

Mark is a friend from Durham whose reputation for being a great digital marketing teacher is growing. He is a MUST FOLLOW if you need to learn about digital marketing. 

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Practical Ed Tech Tip of the Week – Storyboard to Plan Your Video

Practical Ed Tech Tip of the Week – Storyboard to Plan Your Video | Marketing Revolution | Scoop.it

Video Editing Tips, Tricks and Tools
Good post on video editing and storyboarding. Now if they could just create an automatic script writer we'd be golden. 

Martin (Marty) Smith's insight:

Storyboarding video is a pain less so with these tips, tricks, and tools. 

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Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal)

Apple Built Its Powerful Brand in 5 Simple Steps (Which You Can Steal) | Marketing Revolution | Scoop.it

Apple's 5 Steps To Becoming A Trusted Brand

This is a good read about how to construct a brand instead of just selling stuff online. Apple is the king. Read Grow a great book by an ex-P&Ger Jim Stengel for more insight on branding. 

* Position your brand with the big picture in mind
* Define your brand's personality
* Develop your visual look and feel
* Pick your platforms
* Create a brand charter

 

 

 

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Five Tips Lewis Knows About Framing You Need To Know Too - Curagami

Five Tips Lewis Knows About Framing You Need To Know Too - Curagami | Marketing Revolution | Scoop.it

Five Tips From Durham Art and Frame

Durham Art and Frame did a great job with my Shepard Fairey prints. Such a great job I noticed at least five things every web marketer should steal including:

  • Story – Lewis explained every detail in stories 
  • Specialized Segmentation – Know who you are
  • Simple – Their template is simple and easy to use
  • Artistry and Expertise – Know and love your business
  • Ask – Ask for help

 

Lewis Bowles and his wife Tiffany could teach every Curagami client important lessons in how to thrive in an Internet time. 

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Snapchat Spectacles Brilliant F-ING Marketing - Curagami

Snapchat Spectacles Brilliant F-ING Marketing - Curagami | Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:
Snapchat Spectacles brilliant ring marketing.
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Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist

Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist | Marketing Revolution | Scoop.it
Permanent Banksy discusses the four marketing lessons we can learn from the elusive artist including less is more, packaging matters and humor works.
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Embrace The Suck - Social Media After Death of Vine - Curagami

Embrace The Suck - Social Media After Death of Vine - Curagami | Marketing Revolution | Scoop.it

Embrace The Suck
Vine's departure shows how precarious is the life of a startup. Even scale, lots of community and cool content isn't enough to bridge the first problem - websites costs money so how are you going to make some? 

Best not to extrapolate too far as many will. Don't throw social media under the bus because of Vine's woes. Under the bus is a place others will be soon (Twitter?). On our end, the web marketing side of the equation, we must smile, nod and embrace the suck: http://www.curagami.com/social-media-death-vine/ 

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Social Media Marketing After Vine - Curagami

Social Media Marketing After Vine - Curagami | Marketing Revolution | Scoop.it

The Big Shakeout
The inevitable shakeout of social media marketing tools is on. Twitter's Vine is gone and it's owner is in pain. Twitter's layoffs and inability to get sold signal we've entered the BIG SHAKEOUT. 

Read thoughts on that the big social media marketing tools shakeout means for your online efforts on Curagami: 
http://www.curagami.com/social-media-death-vine/ 

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New @Medium Publishing Tools ROCK - Scoop.it Take Note! 

New @Medium Publishing Tools ROCK - Scoop.it Take Note!  | Marketing Revolution | Scoop.it

Love New Medium Publishing Tools
Wow! We love the new Medium.com publishing tools. You can see our first publication here: https://medium.com/curagami 

@Scoopit and others should take notes. Medium's publishing tool, after a little confusion, integrates to make COPE (Create Once Publish Everywhere) easier. Too Good! 

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