Marketing Revolution
68
Moving Toward A New Marketing.
Follow
Scooped by Martin (Marty) Smith onto Marketing Revolution
Scoop.it!

3 Tips To Explain Inbound Marketing To Your CEO

3 Tips To Explain Inbound Marketing To Your CEO | Marketing Revolution | Scoop.it
From www.business2community.com - October 28, 2012 9:47 AM
Business 2 Community3 Tips For Explaining Inbound Marketing to a CEOBusiness 2 CommunityIf you have an opportunity to discuss or explain inbound marketing to a CEO, that's probably a good thing.


Marty Note
Inbound marketing and content marketing are essentially the same concept. No matter what you call it inbound marketing takes courage and commitment. You don't see return the day after you start a content marketing campaign. You might not see much obvious ROI for months, so you have to build commitment and resolve by being clear, concise and money focused. Here are three tips for how to accomplish what may prove to be the most important sale you ever make.

  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Marketing Revolution
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

STOP the PRESSES: No really, STOP the Presses Here's Why

STOP the PRESSES: No really, STOP the Presses Here's Why | Marketing Revolution | Scoop.it
From blog.scoop.it - February 6, 3:07 PM
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Martin (Marty) Smith's insight:

Websites Don't Kill Newspapers, Unsatisfied People Do
AGREE with Scoop.it's take here, and would add AROGANCE to the list of things killing newspapers. Newspapers believed their job was to pre-digest the news for us, explain how the world really works to the children. Good luck with that kind of arrogance in the middle of the digital revolution. 

One of the underpinnings of the digital revolution is we are capable of understanding the world thank you very much. Yes, we may make mistakes but the concept of "pre-digestion" is all but dead.  Doesn't mean we don't want to know the NYT take, but it is not my most trusted source for technology news (not by a long shot). 

Once any part of the picture changes the entire picture changes, so Scoop.it is right websites aren't killing newspapers two kinds of people are:

* Newspaper people who still don't LISTEN as well as they TALK.

* People who use real time curation tools such as Scoop.it to form their own opinions.  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn