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3 Tips To Explain Inbound Marketing To Your CEO

3 Tips To Explain Inbound Marketing To Your CEO | Marketing Revolution | Scoop.it
From www.business2community.com - October 28, 2012 9:47 AM
Business 2 Community3 Tips For Explaining Inbound Marketing to a CEOBusiness 2 CommunityIf you have an opportunity to discuss or explain inbound marketing to a CEO, that's probably a good thing.


Marty Note
Inbound marketing and content marketing are essentially the same concept. No matter what you call it inbound marketing takes courage and commitment. You don't see return the day after you start a content marketing campaign. You might not see much obvious ROI for months, so you have to build commitment and resolve by being clear, concise and money focused. Here are three tips for how to accomplish what may prove to be the most important sale you ever make.

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‘Superorganisations’ – Learning from Nature’s Networks

‘Superorganisations’ – Learning from Nature’s Networks | Marketing Revolution | Scoop.it
From thenatureofbusiness.org - August 22, 2012 12:05 AM

Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems. The concept and theory of living systems (technically known as autopoiesis) was introduced in 1972 by Chilean biologists Humberto Maturana and Francisco Varela.

 

This is a complete version of a ‘long-blog’ written by Al Kennedy on behalf of ‘The Nature of Business’ blog and BCI: Biomimicry for Creative Innovation www.businessinspired...

Marty Note
I've been fascinated with emergence in biology for years reading E. O. Wilson and others. This looks cool and along those lines. I'm somewhere between emergence, systems not requiring top down authority to build things like ants and bees, and weather-like models where we can forecast emergent "fronts" based on news, past behaviors, time of year and archived Internet behavioral data.


Via Peter Vander Auwera, ddrrnt, Spaceweaver, David Hodgson, pdjmoo, Sakis Koukouvis, Jason Brunson
Sakis Koukouvis's comment, August 21, 2012 2:23 AM
Thank you. Very interesting
Anne Caspari's comment, January 23, 12:38 PM
"So how can we look to nature and use all the abundant examples to help us optimise our groups and organisational communications to create real value in our social networks, to build or shape networked businesses that are built for resilience? “Companies of the future are ones that view their organisation as a living, vibrant, emergent organism interacting within a living, vibrant, emergent ecosystem. The resilience of the organisation is interdependent on the resilience of its business ecosystem. This brings a shift from linear, atomised, supply-chain thinking to interconnected, holistic, ecosystem thinking."
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