Marketing Revolution
71
Moving Toward A New Marketing.
Follow
Scooped by Martin (Marty) Smith onto Marketing Revolution
Scoop.it!

3 Tips To Explain Inbound Marketing To Your CEO

3 Tips To Explain Inbound Marketing To Your CEO | Marketing Revolution | Scoop.it
From www.business2community.com - October 28, 2012 9:47 AM
Business 2 Community3 Tips For Explaining Inbound Marketing to a CEOBusiness 2 CommunityIf you have an opportunity to discuss or explain inbound marketing to a CEO, that's probably a good thing.


Marty Note
Inbound marketing and content marketing are essentially the same concept. No matter what you call it inbound marketing takes courage and commitment. You don't see return the day after you start a content marketing campaign. You might not see much obvious ROI for months, so you have to build commitment and resolve by being clear, concise and money focused. Here are three tips for how to accomplish what may prove to be the most important sale you ever make.

  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Marketing Revolution
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Join The Marketing Revolution on Scoop.it - Follow, Contribute

Join The Marketing Revolution on Scoop.it - Follow, Contribute | Marketing Revolution | Scoop.it
- March 29, 4:22 PM


Marketing Revolutionaries
One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant. 

We create in teams now.

Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers. 

The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.


Revolutionary curators include:

Brian Yanish (@MarketingHits)

John van den Brink (@AtDotComSocial)

Gladys Pintado (@Gtpintado)

Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.

Esther Coronel de Iberkleid (@Esthersuchi)

Martin (Marty) Smith's comment, May 19, 2:16 PM
Esther added you as a Scooper and author. If you just want to comment let me know and I will change the settings.
Esther Coronel De Iberkleid's comment, May 19, 3:40 PM
I will check and let you know Thank you very much!
Esther Coronel De Iberkleid's comment, May 19, 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Scoop.it's New Platform Rocks

Scoop.it's New Platform Rocks | Marketing Revolution | Scoop.it
From blog.scoop.it - December 12, 2012 6:58 AM
FOR IMMEDIATE RELEASE..[San Francisco, CA -- December 11, 2012] -- Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus...
Martin (Marty) Smith's insight:

Love the new Scoop.it UI because:

* http://www.scoop.it/u/martin-marty-smith Macro View Rocks.

* More like a magazine now. 

* Macro view organized by members not alpha (BETTER).

* More URL control (careful with this).

* Better colors (white instead of black makes things pop better).

* Colors = create great emphasis on visuals.

* More feedback information easier to find. 

* More "infinite waterfall" feel.

* Better display of comments [more of a conversation now].

* Easier to manage, display and curate MORE feeds.

 

There are other cool things about the new UI I am forgetting (its early and no breakfast yet :). Will keep adding to this list, but New Scoop.it UI ROCKS.

One other important note. Scoop.it team deserves KUDOS too. They worked hard to get feedback and include the community in their change and did a great job.


I've been through some of these big changes and bet not many Scoopers have slept much lately. Go home, get some sleep, Merry Christmas and GREAT JOB! 

Marty 


No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Scoopit Cool Content Curation Report - Atlantic BT

Scoopit Cool Content Curation Report - Atlantic BT | Marketing Revolution | Scoop.it
From www.atlanticbt.com - December 28, 2012 7:20 PM
Why is a headline great? What content is viewed most? The Scoop.it Cool Content Curation Report answers these questions to improve your content marketing.
Martin (Marty) Smith's insight:

Creating the Top 10 Curation Revolution Scoops post I noticed some interesting trends in the data. This report explores two important questions:

What type of content will get the most views?

What kinds of keywords create the best headlines?

Heaven is the day we connect traffic generation top of the funnel creation with bottom of the funnel conversion data. In the meantime, answering these two questions can increase chances of content marketing success.

How did my team and I make more than $30M online? By doing what the data told us to do. The Cool Content Curation Report tells Internet marketers to do a few things to increase the chance of winning customer hearts and minds. 

What about you? If you've created cool ways to tie what and how we do to meaningful results please share and I will curate in. Thanks :). M 

also linked here: http://www.atlanticbt.com/blog/scoopit-content-curation-marketing-report/  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn