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Use Simplicity to Improve Mobile Site Experience [design examples]

Use Simplicity to Improve Mobile Site Experience [design examples] | Marketing Revolution | Scoop.it
From lonelybrand.com - October 27, 2012 8:13 AM
Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites.


Marty Note
This is a great post and love the examples. I'm a big fan of the hardest design thing to do, make things simple. Ironic that is the hardest thing, but we suffer from a curse of knowledge. When I was a Director of Ecommerce and looked at something and thought it was simple I peered through rose colored glasses, glasses that spent almost every waking hour looking at our website (lol).

Mobile and simplicity MUST go together because there isn't the room to be complex. Actually there is NEVER the room to be complex :).

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How Your Unique Greatness Meets Customer Aspirations [Marty Video]

How Your Unique Greatness Meets Customer Aspirations [Marty Video] | Marketing Revolution | Scoop.it
From www.atlanticbt.com - March 20, 11:36 AM
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.

I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.

We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.

What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.

 

Brian Yanish - MarketingHits.com's curator insight, March 21, 12:07 AM

How are you and your business different?


A quick search on Linkedin for "website designer" shows 300,000+ people who do the same thing I do. So how do you set yourself up as "different"? Try building on your other interests and experiences to strengthen your USP or Unique Selling proposition.
Martin (Marty) Smith's comment, March 21, 12:13 AM
Only ONE Brian Yanish my friend, only one! Marty
Brian Yanish - MarketingHits.com's comment, March 21, 12:13 AM
lol
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