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Use Simplicity to Improve Mobile Site Experience [design examples]

Use Simplicity to Improve Mobile Site Experience [design examples] | Marketing Revolution | Scoop.it
Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites.


Marty Note
This is a great post and love the examples. I'm a big fan of the hardest design thing to do, make things simple. Ironic that is the hardest thing, but we suffer from a curse of knowledge. When I was a Director of Ecommerce and looked at something and thought it was simple I peered through rose colored glasses, glasses that spent almost every waking hour looking at our website (lol).

Mobile and simplicity MUST go together because there isn't the room to be complex. Actually there is NEVER the room to be complex :).

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Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction

Editors of Chaos Website Curatti.com To Save Golden Content Marketing Goose From Extinction | Marketing Revolution | Scoop.it

Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity.

Great mission and a Free "Insiders List" when you sign up for email (I did just that today). Be sure to stop by Jan's new website:

http://www.curatti.com

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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | Marketing Revolution | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  

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Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Marketing Revolution | Scoop.it

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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5 New Money Rules: Making Money In A Thank You Economy - Curatti

5 New Money Rules: Making Money In A Thank You Economy - Curatti | Marketing Revolution | Scoop.it
Making money in our new Thank You economy can be tricky. This post shares 5 New Money Rules to help you say Thank You for the Return On Investment.


5 New Rules

* Partner As You Build.
* Create and Sell Training.
* Crowdfund.
* Sell Sponsorships & Advertising.
* Sell Anything of Value & You Have More Value Than You Know.

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malek's curator insight, March 25, 11:49 AM
New Money Rule 5: “Sell” Anything of Value

effective immediately

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How to Use AIDA Principles to Revitalize Your Content

How to Use AIDA Principles to Revitalize Your Content | Marketing Revolution | Scoop.it

Traditional marketing — advertising in particular — isn’t dead. If nothing, it still lives up to be a great teacher for all things marketing. 


Even the modern email marketing campaigns, landing pages, banners, and all other advertisement forms still follow the AIDA model – one way or the other. Your content should follow suit. If you are not developing your content for a purpose, you aren’t doing it right.


Read more: http://socialmediatoday.com/dave-ken/2228131/how-use-aida-principles-revitalize-your-content


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John van den Brink's curator insight, March 20, 11:43 AM

Great article about the AIDA Principles and how the modern marketing campains still follow this model

Heather Koroll's curator insight, March 21, 5:35 PM

add your insight...

 

 
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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | Marketing Revolution | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.
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Martin (Marty) Smith's comment, March 19, 2:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
bill grishaw's curator insight, March 19, 3:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 5:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

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Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video]

Toy Story's Creator Shares Magical Storytelling Tips [TED Talk Video] | Marketing Revolution | Scoop.it
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)
Martin (Marty) Smith's insight:

We are entering a time when STORY is paramount. Anyone and everyone can share content. Few can tell great stories. Fewer websites will tell great stories. 

Andrew Stanton shares great tips every Internet marketer and web designer should take to heart as we enter "the time of online stories". Loved this explanation of why stories are so important for humans:

"We all love stories. We're born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined."

and ...

"In 1998, I had finished writing "Toy Story" and "A Bug's Life" and I was completely hooked on screenwriting. So I wanted to become much better at it and learn anything I could. So I researched everything I possibly could. And I finally came across this fantastic quote by a British playwright, William Archer: "Drama is anticipation mingled with uncertainty." It's an incredibly insightful definition. "|

I love the idea of Story as affirmation. Reviews are affirming stories. Comments and other forms of User Generated Content (social shares) also feel like "affirming signals".

Affirmation goes in two directions as my friends at Bazaar Voice taught me years ago. I asked, "Why would someone write the 251st review of a product?" "To join the tribe," was their simple and beautiful explanation.

One VERY important role for User Generated Content (UGC) is to confirm the contributor as a member of the tribe. The other is to confirm the content being reviewed or commented on. More than affirmation UGC can help reset a company's branding and positioning.

As marketers we have our own language and the "curse of knowledge". We know too much about the stories we tell. UGC helps confirm our story is consistent with the experience our products create.  

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Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Marketing Revolution | Scoop.it

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

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Heather Koroll's curator insight, March 9, 4:46 PM

add your insight...

 
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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Marketing Revolution | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod
Martin (Marty) Smith's insight:

Interesting way to organize an "Ultimate Guide".

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France Lafleur's curator insight, March 6, 7:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 6:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 5:06 AM

Pour ne rien oublier des étapes clés

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Your Customer Is Mobile, But What Does That Mean? - Curatti

Your Customer Is Mobile, But What Does That Mean? - Curatti | Marketing Revolution | Scoop.it
It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …
Martin (Marty) Smith's insight:

Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com :

First great mobile post

http://curatti.com/customer-mobile-mean/ 


Second
http://curatti.com/mobile-users-want/  

 

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Alain Theriault MBA's curator insight, March 11, 7:07 AM

More and more, Mobile is the way to reach our customer on personal level

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Mobile First Design Example

Mobile First Design Example | Marketing Revolution | Scoop.it

Training In Mobile First Design
CrowdFunde, our content marketing meets crowdfunding startup, has to "play" well on smartphones. Play is a good word for how I feel about designing CrowdFunde for phones and then scaling that build into pads, laptops and desktops.

Play makes sense because the phone feels like a game console. A smartphone is a PS2 in disguise. The PHONE holds Keys to Crowdfunde goals such as:

* Daily Use.
* Quickly scaling tribe and community.
* Harvesting an increasing amount of UGC (User Generated Content).
* Promoting positively scaling engagement heuristics (social shares, time on site, content viewed, UGC contributed, campaigns created, lower bounce rates).
* Making a difference in the world, making the world better for startup entrepreneurs and investors, donors and contributors.

Found this fascinating step by step study of designing a "mobile first" site from http://kathrynjamesfaulkner.com. Irony of ironies Kathryn Faulkner is a student at UNC practically in my back yard.

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Is Your Ego Hijacking Your Content Marketing Strategy?

Is Your Ego Hijacking Your Content Marketing Strategy? | Marketing Revolution | Scoop.it
This post from LinkedIn's Jason Miller focuses on how marketers can use mindfulness to achieve their content goals.


How do we reconcile our audiences' need to unplug and find a meaningful daily focus with our own drive to generate a buzz of comments, likes, shares, plus-ones, and retweets? Were we better off when those social signals were not around to serve as a barometer for our content?

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Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti

Playing Serious Games With Author Phaedra Boinodiris at Triangle Startup Factory - Curatti | Marketing Revolution | Scoop.it
"Gamification is as important as social media, Serious Games For Business author Phaedra Boinodiris said at Triangle Startup factory today. Indeed!
Martin (Marty) Smith's insight:

Had a great talk with Phaedra Boinodiris today at Triangle Startup Factory. My favorite line was how gamification is every bit as important as social media. Agree!

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Marketing Revolution | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Congratulations to Scoop.it on reaching 1M users. I wrote this post about my favorite 20 Scoopers a few months ago. It seems to be having a  REDUX moment today as Scoop.it reaches a major milestone. There are several people such as @Therese Torris@Beth Kanter and others I would add now (such is the danger of making a list like this). But you can't go wrong following any of these great, kind, smart, creative and generous content curators on Scoop.it. Marty

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Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Marketing Revolution | Scoop.it

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Marc Kneepkens's curator insight, April 5, 5:05 AM

Don't we all need more of that? After getting everything lined up, is there still time for social interaction?

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Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog

Content Curation Tools: The Ultimate List - Meg Sutton via Curata Blog | Marketing Revolution | Scoop.it

Great list here, but "ultimate" not even close (lol). A few of my favorite content curation tools NOT mentioned include:

* Google Plus (duh, G+ is a great tool never included in these lists).
* BuzzSumo (tells me what's trending).
* WordPress is another often overlooked curation tool. Wordpress is really thousands of tools thanks to plugins.
* Guess obvious tools like YouTube, Vimeo and Twitter they left off due to how obvious they are.
* Also surprised they don't extend to inbound marketing tools like Marketo, Eloqua and Pardot.
* On the same vein I would include leading CRMs like SalesForce.
* Testing tools like Optimizely are missing too.

Guess the question is where do you draw the line between content sourcing, sharing and blogging. I tend to mashup all of those things and that means "ultimate" would look more like that huge Brian Solis graphic and I suspect that is what this post was trying to avoid.

About half the apps on this list are new to me, so will have fun exploring...again.

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Pawan Deshpande's comment, March 30, 7:52 AM
Thanks for posting this. Pawan from Curata here.<br><br>All the tools you mentioned such as video sharing platforms, A/B testing software, social media channels, etc... fall outside the scope of curation tools. <br><br>It sounds like you are looking for a map of content marketing tools, as opposed to our map of content curation tools. For our content marketing tools map, see here: http://www.curata.com/blog/content-marketing-tools-ultimate-list/
Beatriz Recio's comment, March 30, 8:08 AM
Welcome, Pawan. It´s a good list, very useful. Thank you!
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The Story Of Being Great Business Storyteller | Infographic List

The Story Of Being Great Business Storyteller | Infographic List | Marketing Revolution | Scoop.it

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell
Martin (Marty) Smith's insight:

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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An Experiment That Shows How Content Marketing Works

An Experiment That Shows How Content Marketing Works | Marketing Revolution | Scoop.it

With a little twist, Jerry Silfwer wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.


Read more: http://socialmediatoday.com/doktorspinn/2268741/experiment-shows-how-content-marketing-works

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John van den Brink's curator insight, March 20, 11:55 AM

Still convinced that content marketing is not the right thing for your business? You have to read the article for the outcome of this experiment.

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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Marketing Revolution | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company

Martin (Marty) Smith's insight:

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

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Tim Mustill's curator insight, March 18, 3:16 AM

No worse than print media imho!

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Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti

Red Bull's Branding Lessons: We Are All Media Companies Now - Curatti | Marketing Revolution | Scoop.it
BANG Branding Changed Figuring out why branding changed is moot. Understanding HOW branding has changed is important. Brands used to create aspirations for customers as this 1958 Tide commercial demonstrates: Flash forward to this video from Red Bull TV: What happened? A: The web, Smart Phones, We Changed, Branding Changed. There isn’t ONE thing moving …
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BlairEvanBall's curator insight, March 12, 1:30 PM

Small company or large brand, we've morphed into our own media company.

The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.

 

FOCUS on those things that give you the highest return for your time.

 

The hugh upside for them, they like control and this gives them control to amplify their brand.

 

For those that don't like the fast pace of change, they'll like irrelevance even more.

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Social Media Life Cycle

Social Media Life Cycle | Marketing Revolution | Scoop.it
The Social Media Life Cycle describes the processes and stimuli involved in transforming attention into affection, creating social commerce in full motion.

Via MarketingLab, Marissa_stone
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Carlos Polaino Jiménez's curator insight, March 6, 1:30 AM

Infografia de explicación del proceso y los estímulos para transformar a los interesados en verdaderos fans

Jenn Alevy's curator insight, March 6, 6:06 PM

Interesting, even for non-business types.

Nevermore Sithole's curator insight, March 10, 5:46 AM
Social Media Life Cycle
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Mint Social Currency: 3 Insider Tips - Curatti

Mint Social Currency: 3 Insider Tips - Curatti | Marketing Revolution | Scoop.it

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

  • Find or Create Inner Remarkability.
  • Leverage Game Mechanics.
  • Make People Feel Like Insiders.


This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.

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Brian Yanish - MarketingHits.com's curator insight, March 3, 9:14 PM

Great post @Martin (Marty) Smith a must read for all marketers!

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5 Easy Steps To EPIC Content Marketing - Curatti

5 Easy Steps To EPIC Content Marketing - Curatti | Marketing Revolution | Scoop.it

If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:

* Get your C-level executives to BELIEVE.
* Think Mobile First.
* Work with customers and creating a "commons".
* COPE (Create Once Publish Everywhere).
* Write a Content Marketing Mission Statement.

Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.

Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.

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Heather Koroll's curator insight, February 26, 5:06 PM

add your insight...

 

 
aanve's curator insight, February 26, 8:13 PM

www.aanve.com

 

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Building Trust Online [infographic]

Building Trust Online [infographic] | Marketing Revolution | Scoop.it
This infographic outlines the 8 components required to build trust online.
Martin (Marty) Smith's insight:

Another great infographic and post by Mark Smiciklas (@intersection1).

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Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti | Marketing Revolution | Scoop.it

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

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Therese Torris's comment, February 19, 1:14 AM
Great post, Marty, thanks !
Therese Torris's curator insight, February 19, 1:19 AM

Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"