Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites.
This is a great post and love the examples. I'm a big fan of the hardest design thing to do, make things simple. Ironic that is the hardest thing, but we suffer from a curse of knowledge. When I was a Director of Ecommerce and looked at something and thought it was simple I peered through rose colored glasses, glasses that spent almost every waking hour looking at our website (lol).
Mobile and simplicity MUST go together because there isn't the room to be complex. Actually there is NEVER the room to be complex :).