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Pinterest vs. Facebook Smack Down For Visual Social Supremacy Says Cool Dog

Pinterest vs. Facebook Smack Down For Visual Social Supremacy Says Cool Dog | Marketing Revolution | Scoop.it
From socialmediatoday.com - October 26, 2012 5:56 PM

Marty Note
Not sure why we are so determined to make social media a zero sum game. Each tool provides unique ideas. I think of social media marketing as weaving a marketing tapestry. The sections we weave with Pinterest are different than those we weave with Facebook.

I understand the need to zero sum the game. The belief is that time is NOT elastic so something has to go. Problem is this feels like a comparison between an apple and an orange. Facebook is about community and then content. Pinterest is about content and then community. Instead of one wiping the other out they are likely to meet in the middle. 

If I had to choose one to win it would be Facebook. The larger installed base creates an expanding return. Pinterest takes no expertise to begin and a lot to continue. Facebook takes some expertise to begin and less to continue.

The winner will be decided by who uses their tool the best, what developers us their APIs to "app-up" our world. Again I would give Facebook the advantage. Pinterest wins on the it looks cool metric and that isn't nothing in a time when visuals are crushing textuals. Also, Pinterest makes Facebook feel like WORK. Pinterest feels like fun. That single advantage could, with some very smart moves and a few more Facebook missteps like mobile, win the race.  


Via Stan Smith
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Martin (Marty) Smith's comment, October 26, 2012 8:57 PM
good one Stan. Marty
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Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile

Is A Clean Slate Brand Coming TO CLEAN YOUR CLOCK? Social, Mobile and Hostile | Marketing Revolution | Scoop.it
From www.trendwatching.com - April 12, 12:10 AM

Clean Slate Brands Are Social, Mobile, Hostile 
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist.

 

Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty". 

Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again. 

Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.  

 


Martin (Marty) Smith's insight:

Cool Trendwatching post. These guys ROCK consistently. 

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The Camry Effect - Toyota Rocking Social Media

The Camry Effect - Toyota Rocking Social Media | Marketing Revolution | Scoop.it
From www.awwwards.com - January 11, 12:10 AM
Camry owners across the US were asked to share their special moments with Camry. With a sprinkle of HTML5, 200,000+ stories were created as part of the...
Martin (Marty) Smith's insight:

Toyotay Knows UGC
FINALLY a major brand ASKS for some User Generated Content (UGC) and cares. Amazing, of course it would have to be Toyota. Granted Pepsi ReFresh was pretty cool and there is a smattering of other big brands that seem to be getting it. 


We are also about to see the latest Super Bowl UGC, the yearly push to create an ad that will live longer than halftime and not show up on anyone's "worst ads of the Super Bowl" list. 

As The Great Social Customer Service Race proved most big brands aren't present on social when presence is answer their Tweets.


How Social Media Is Changing Customer Service 
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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Can Louis Vuitton OWN Travel? Maybe

Can Louis Vuitton OWN Travel? Maybe | Marketing Revolution | Scoop.it
From avanluna.wordpress.com - March 8, 9:21 PM
With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (http://millwardbrown.com/BrandZ/Top_1... (Clear, consistent, coherent: Power of a brand.
Martin (Marty) Smith's insight:

Louis Vuitton's Idea of Travel As Banded Experience
When you are smart enough to have Annie Liebovitz shoot celebrities in far off lands with crumbled Louis Vuitton bags next to them THEN you know your marketing has entered a new level of existential meaning. Brand as art and promise begin to transform and take over. 

Yes Louis Vuitton can own "Travel". 

 

This is not to say everyone will buy the pitch or the extra expensive bags, but it doesn't matter. Not everyone is required. In fact Louis Vuitton must operate on a many are called; few are rewarded plan to keep the "elite club" aspect of the brand alive. 

Don't expect to find Louis Vuitton on sale, at least not anything to do with the real logo (knock offs of something this good are inevitable and possibly helpful since those knockoffs make it feel like there is a rising tide of acceptance). 

The first thing Louis Vuitton knows better than most marketing teams are to play UP always and all others be damned. Many brands seek acceptance. Not Louis Vuitton. Acceptance beyond some paltry elite is actually damaging to the brand as it reduces its perceived exclusivity. 

Better to make people REACH a little, WORK a little to own the real thing. In most cases reducing friction between buyers and buying is a good idea. Not so much with an uber-highend brand like Louis Vuitton. Here you want friction as friction reinforces the elite positioning and fuels the story of those lucky few whose travel have become journeys and "luggage" exotic kitbags for sherpas. 

Louis Vuitton is GEAR and gear becomes imbued with "memories that appreciate" to quote Will Dean, CEO of the $100M Tough Mudder race experience company (see Experience Is The New Luxury Goods http://sco.lt/8Q87Kz ). Here is how the linked article (who English is a tad rough) describes Vuitton's approach.  


"Louis Vuitton masters its communication in a coherent way, adopting “The Journey” naturally as its product is per-se associated to the theme. But also, that the idea of a journey as a trip goes beyond giving it (Louis Vuitton) a deeper approach, to transport us to the brand’s own world, to a full experience with a spectacular capacity of innovation and experimentation inside the codes the brand has build for itself." 
(emphasis is mine)

I would add the brand becomes the keeper of the "memories that appreciate" while extending the promise of memories to come. The logo becomes a highway of memory and promise calling its promise of heroic journey and personal transformation bringing us back to the Maslow thing.

On our way to self-actualization we will pack our hopes and dreams in Louis Vuitton (see the beginning of that thread in Experiences Are The New Luxury Goods http://sco.lt/8Q87Kz), have our picture take by Annie Liebovitz and make memories that appreciate.

Funny Aside -read about the day I hung out with Annie Liebovitz as she signed books for my ex-wife’s store and never thought to have Annie take a picture of US (we took plenty of pictures of her, something she seemed to enjoy): http://scenttrail.blogspot.com/2008/05/meeting-annie-leibovitz.html 

 

 

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