Globe and MailTurn content into marketing that pays offGlobe and MailThis past month, I was meeting with a client who asked about content marketing.
Content marketing is all the rage as it should be. Content is the new SEO, branding and advertising so you need to have a content generation engine. This article explains how to get started with strategy and end with a consistent and valuable approach. Basic for many of my Scoopit it friends, but valuable to newbies starting out in content marketing.