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Marketing Revolutionaries
One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant.
We create in teams now.
Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers.
The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.
Revolutionary curators include:
Brian Yanish (@MarketingHits)
John van den Brink (@AtDotComSocial)
Gladys Pintado (@Gtpintado)
Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.
Esther Coronel de Iberkleid (@Esthersuchi)
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than you think. Today we’ll be discussing ways to help you overcome writer’s block and create content that your audience will love.
Click on the link to listen to this Podcast: bit.ly/102Ws16
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Flip through some much-needed inspiration with this SlideShare from inbound marketing industry experts, and their pearls of wisdom.
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.
Tips on how to utilise the different types of social media marketing techniques for your business.
The Next Generation of Content Marketing
Haven’t heard the term "content 4.0" before and would agree with every dimension outlined in this excellent infographic. Would add a few too including:
* Tagging - content is going to flow in all directions. * Speed - content will be become tagged snippets flowing in all directions. * SOCIAL - we are going to do more and more things with sentient mobs. * UGC - User Generate Content is well mined GOLD so will become harder to get. The next generation of content marketing, much like the next generation of web design, is going to be have more content going in more directions faster and faster, better and better.
This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it: "In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public. Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information. Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following. 1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.
2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.
3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."
Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/
Via Giuseppe Mauriello
Clean Slate Brands Are Social, Mobile, Hostile
Clean Slate Brands create instant trust, trade on instant global communication and connection and they play with the new tools some of the old bands hardly know exist. Is it better to be a "clean slate" brand? Everything is in the execution, but it's better to ROCK the world no matter what if you are clean slate or putting a new face on "old and rusty".
Clean Slate Brands are built for connection. They use social to amplify their message moving to incorporate an army of brand advocates as soon as possible with cool takes on old traditions, a hawk's eye on the feedback loops and a broken field runner's ability to change and change again.
Branding is different and FASTER in our social connection economy, so whether you are "clean slate:" or "old and dirty" there are tips and tricks here to steal from the next generation of Coke and Pepsi.
At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.
Content curation defined Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. This digital content can be in one or more formats such as text, blogs, feeds, images, video and presentations.
3 Reasons your content marketing strategy needs content curation
As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. Content curation is a core content marketing element for the following three reasons:
- Offering your audience a combination of original and third party content provides a branded context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.
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The difference between content marketing and content strategy manifests in the way you conceive, create, publish and then distribute your content.
Suppose you want to reach a destination “A”. In order to reach “A” you start walking and let us call that walking content marketing. Content strategy is the path that you take to ensure a safe and speedy arrival at “A”. If content marketing is an action, then content strategy is the brain behind that action.
Strategy, as we all know, is a series of actions that we take in order to arrive at a desired result. There is no use performing tasks without having an idea of what you need to do, at what time, for whom, and how.
Does content marketing precede content strategy or is it the other way around? Ideally, it is the other way around and in fact they both need to go parallel. But if I work for you, I would start with the latter.
One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:
If you use social media as a broadcast channel to only share your content you will not be successful. You should actually share more of other people’s content rather than your own as long as you find really good content to share. In this article we outline 5 tools that will help you find and share great content to your followers which will help significantly to increase your value to your community which in turn means you will be more successful.
Via Tom George, Cendrine Marrouat - www.cendrinemarrouat.com
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013. "There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations." Original Presentation on SlideShare: http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing
Via Giuseppe Mauriello, Ricard Lloria
Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your
Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...
Via Jeff Domansky, Marie Ennis-O'Connor
Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…
Here are 12 social media strategies to think about when crafting your marketing plan targeted to women.
Incredible content has the power to break through the clutter of your consumers' lives and provide that moment in the spotlight all of us desire.
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out
1. Not Having A Plan Things on the internet change quickly, but it continues to amaze how people play possum with online marketing.
2. Set It And Forget It With Your Website Stores change inventory every quarter… some every week. So tell me why someone would want to visit your website again? 3. Relying Too Much On SEOI am a fan of SEO as long as it’s only 25% of what you spend your time or budget on. That’s all that search engines care about it. The other 75% is about reciprocal links, social media, and ways that attract users back to your website and visa versa.
4. Social Networking Without Really Networking Put the shoe on the other foot for a second. You get a request to connect on LinkedIn, Facebook, or Twitter from someone you have never met.
5. Letting Google Do Your AdwordsTalk about the fox guarding the hen house. Google knows that calling people who have Google accounts and telling them they can help them manage Adwords is a sure way to grow business.
Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.
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