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Rescooped by Martin (Marty) Smith from MARKETING & BUSINESS HIGHLIGHTS (bilingual) onto Marketing Revolution
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100 Ideas That Changed Marketing Free Ebook From HubSpot

100 Ideas That Changed Marketing Free Ebook From HubSpot | Marketing Revolution | Scoop.it
From offers.hubspot.com - October 14, 2012 3:21 PM
Download @HubSpot's 100 Ideas That Changed Marketing and discover the biggest concepts that have shaped this industry. (RT @Evgeny_Chernykh: 100 идей, кот.


Marty Note
Not sure I agree with A/B testing being the #1 thing that has changed marketing, but it is helpful to look across a list like this to see the sweep, the pure scope, of the changes we've taken in, are processing and hope to understand some day (lol).  For many years nothing changed and then everything did and that is the way it goes sometimes :).  


Via Hannah du Plessis, Rose Marie DeSousa
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I BRAND Therefore I AM: Louis Vuitton and Annie Leibovitz Create Marketing Magic

I BRAND Therefore I AM: Louis Vuitton and Annie Leibovitz Create Marketing Magic | Marketing Revolution | Scoop.it
From avanluna.wordpress.com - March 9, 2:20 PM
With an increasing year after year Brand Value of $25,9 Billion, Louis Vuitton is the luxury brand with the highest Value according to Millward Brown rankings (
Martin (Marty) Smith's insight:

Marketing As Art, Magic and Meaning
I wrote an extensive piece on how amazing Louis Vuitton's Annie Liebovitz campaign is yesterday http://sco.lt/6FrqoT, but it is haunting my Saturday (lol). This magical marketing campaign is so lush, so romantic and brilliant it deserves another Scoop. 

Would love to meet the marketing genius behind this campaign, and make no mistake "genius" is less of a compliment than is deserved. Marketing this fluid and artistic yet with unmistakable calls to action (buy this luggage and your dreams come true) deserves study and many, many scoops (lol).

When I wrote Why Big Marketing Ideas Will Rule last week for @NewMediaLeaderz, Louis Vuitton's ability to "OWN" travel by thinking BIG is a perfect example of the core idea in the piece:  http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/ 

 

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