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Scooped by Martin (Marty) Smith onto Marketing Revolution |
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Each year, Advertising Week in New York becomes more fundamentally about the role of digital, mobile and social media in selling goods and services.
Marty Note
Agencies get involved when THERE IS NO CHOICE to maintain the old good days when "media buying" tossed mounds of cash their way. Welcome to the rodeo Madison Ave. We will know they have really gotten the idea shen Advertising Week is a thing of the past.
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Fritjof Capra, in his book ‘The Hidden Connections’ applies aspects of complexity theory, particularly the analysis of networks, to global capitalism and the state of the world; and eloquently argues the case that social systems such as organisations and networks are not just like living systems – they are living systems. The concept and theory of living systems (technically known as autopoiesis) was introduced in 1972 by Chilean biologists Humberto Maturana and Francisco Varela.
This is a complete version of a ‘long-blog’ written by Al Kennedy on behalf of ‘The Nature of Business’ blog and BCI: Biomimicry for Creative Innovation www.businessinspired... Via Peter Vander Auwera, ddrrnt, Spaceweaver, David Hodgson, pdjmoo, Sakis Koukouvis, Jason Brunson 
Anne Caspari's comment,
January 23, 12:38 PM
"So how can we look to nature and use all the abundant examples to help us optimise our groups and organisational communications to create real value in our social networks, to build or shape networked businesses that are built for resilience? “Companies of the future are ones that view their organisation as a living, vibrant, emergent organism interacting within a living, vibrant, emergent ecosystem. The resilience of the organisation is interdependent on the resilience of its business ecosystem. This brings a shift from linear, atomised, supply-chain thinking to interconnected, holistic, ecosystem thinking."
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