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SoLoMo (Social, Local and Mobile) Becomes Advertising Week

SoLoMo (Social, Local and Mobile) Becomes Advertising Week | Marketing Revolution | Scoop.it
Each year, Advertising Week in New York becomes more fundamentally about the role of digital, mobile and social media in selling goods and services.


Marty Note
Agencies get involved when THERE IS NO CHOICE to maintain the old good days when "media buying" tossed mounds of cash their way. Welcome to the rodeo Madison Ave.  We will know they have really gotten the idea shen Advertising Week is a thing of the past. 

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2013 Trend: Customers Will Get in Your Face

2013 Trend: Customers Will Get in Your Face | Marketing Revolution | Scoop.it
Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press?
Martin (Marty) Smith's insight:

Yes customers will be in our "face" via social media marketing in 2013. As our guest bloggers from Softwae Advice proved in their Twitter social customer service survey, even big brands are not ready:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

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