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Twitter Founder And Square CEO Jack Dorsey Discusses Future of Money on SquawkBox [Video]

Twitter Founder And Square CEO Jack Dorsey Discusses Future of Money on SquawkBox [Video] | Marketing Revolution | Scoop.it
Jack Dorsey, Square co-founder & CEO, and Twitter creator, discusses Twitter reaction to last night's presidential debate, and the impact of mobile payments going mainstream.


Marty Note
This is an important interview. Watch past the gushing over Twitter for the insightful mission Dorsey has created for Square. Square is a revolution in POS (Point of Sale) bringing POS to the masses. I keep wondering why some large bank isn't matching Square.

This interview answers why banks aren't coming in because you have to think like an Internet marketer to see the POS opportunity. Dorsey discusses the death of money and how that sea change means every service provider must be able to accept credit cards.

When we started Found Objects and FoundObjects.com in 1999 no bank wanted to help us accept credit cards. Banks don't think like Internet marketers. Once an IMer like Dorsey sees a vastly greater over, what is to be gained, against a much smaller under, what could be lost, he moves. More than moving rapidly against an opening opportunity, Dorsey shows the MISSION motivation that drives a soon to be billionaire.

Dorsey could care less that Square is already valued at $3.2B or that they've done 8B in transactions. He cares about the mission. Banks take note. It ain't about the money all the time. Sometimes you do things because it is the right thing to do. In an Internet enabled economy doing the right thing is the right thing to do and being in it for the money all the time just makes you look greedy, out of step and stupid.

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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Marketing Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

  • Ask for HELP.
  • Create An Ambassador Program (with some gamification).
  • Curate 90%, Create 10% (make your content about THEM).
  • Reward, Value, Encourage & Listen to PEOPLE.
  • Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Marketing Automation infographic 2015

Marketing Automation infographic 2015 | Marketing Revolution | Scoop.it
A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'.

Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:

Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).

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Marijo's curator insight, April 15, 3:39 AM

Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.

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Increase Your Email Subscriber List With These 14 Tips

Increase Your Email Subscriber List With These 14 Tips | Marketing Revolution | Scoop.it

Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.

We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:

* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.

* To create sustainable online community.
* To increase sales.

* To bolster SEO and then increase sales.

Here is a great and simple list for how to increase the size of your email list:

1. Subscribe Button

2.  Ask Your Readers

3.  Give Incentives

4. Speed Up Website

5. Offer A Free Course

6. Squeeze Page

7. Guest Blogging

8. Implement Hello Bar

9. Video Call To Action

10. Scroll Box

11. Feature Box

12. Sumo Me

13.  QR Code

14. Trade Shows

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Why Listicles Are The New Content Marketing

Why Listicles Are The New Content Marketing | Marketing Revolution | Scoop.it

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.

 

Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.

Martin (Marty) Smith's insight:

Agree, lists make for powerful content marketing. We like List.ly where our 13 lists have generated over 6,000 views. Lists rock SEO too, so lists make for double dangerous content marketing.

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Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami | Marketing Revolution | Scoop.it

If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.

Wondering what happened to SEO? Curagami Fellow Phil Buckley explains in How Conversations Became The New Links white paper.

Bot white papers are free, easy to download and on our homepage. You don't HAVE to join to get at 'em, but we love it when you do (join that is).

Http://www.Curagami.com

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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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how to get more business thanks to google maps?

how to get more business thanks to google maps? | Marketing Revolution | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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6 Highly Effective Ways to Generate More Leads on Your Real Estate Website

6 Highly Effective Ways to Generate More Leads on Your Real Estate Website | Marketing Revolution | Scoop.it

Are you looking to boost leads on your real estate website? If yes, this blog is the most readable for you as it contains 6 highly effective ways to generate more leads on your real estate website. Check-out this blog and share your views.

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9 Examples of How a 404 Error Page Can Be the Best Marketing Strategy Around - Omaginarium

9 Examples of How a 404 Error Page Can Be the Best Marketing Strategy Around - Omaginarium | Marketing Revolution | Scoop.it
Welcome to the 6th in the Monday Marketing Masters series, bringing you my take on the best of the best marketing and branding strategies out there today. Still chugging! I was watching a TED talk today  on a topic only a geek like myself would be attracted to, I thought…until, it occurred to me that, […]
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The Importance Of Environment In Wealth Creation

The Importance Of Environment In Wealth Creation | Marketing Revolution | Scoop.it

Learn how to have the Millionaire Mindset at http://bit.ly/1GDkq9L

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Content Marketing and Reputation Management

Igniyte explores the role of content marketing in reputation management. Protecting your online reputation depends on your ability to build optimised content.
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How Real Estate Agents Fail At Social Media

How Real Estate Agents Fail At Social Media | Marketing Revolution | Scoop.it

 

What a Real Estate agent should not being doing in the social media networks. Here are the real estate social media blunders that so many agents make that should be avoided at all costs if you want to be successful in the social space.

 

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Bill Gassett's comment, February 21, 1:32 PM
Appreciate the share of the top real estate social media blunders @Esther Coronel De Iberkleid!
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How Buyer Personas Come to Life with Content Creation

How Buyer Personas Come to Life with Content Creation | Marketing Revolution | Scoop.it

Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.


Via Pedro Da Silva, Os Ishmael
Martin (Marty) Smith's insight:

Great post about how to connect two important dots: buyer personas and content marketing. Customers are different, but they are usually different in similar ways (lol).

This means we can form cohorts or groups of customers in order to increase the relevance of our messaging, marketing and communication. Relevance is an important idea.

Batch and blast days where the same message, usually SALE SALE SALE, is sent to everyone is over. Making sure you send relevant messages to your customers is now a CSF (Critical Success Factor). Sending non-relevant messages is NOISE and the world is noisy enough.

Add to the world's noise and you break the first rule of web marketing - permission means only relevant messages please. The web is so DATA RICH customers are USED TO relevant communication. So used to relevant communication they will not look on being spammed lightly or without action (leaving your list or worse discussing how non-relevant you are to their social nets).

Oh, and don't forget to CURATE content more than you CREATE content because curating sends the "we listen and care about others" signal and trust us you want that :).

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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Marketing Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.

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Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

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The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami

The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami | Marketing Revolution | Scoop.it

Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This Curagami post welcomes SweetToothRewards.com, a new add-on to Magento, Shopify and others, and affordable gamification. Gamification is in your website's future because its benefits win hearts, minds and loyalty over time and help create sustainable online community. 

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Top 10 Desktop Screen Sharing Software for FREE

Top 10 Desktop Screen Sharing Software for FREE | Marketing Revolution | Scoop.it
Whether you are a designer, developer or tech savvy, you must have require free software to share desktop screen or join an online meeting.
Martin (Marty) Smith's insight:

Skype is a pain and GoTo Meeting a bigger one, here are some great alternatives for remote screen sharing.

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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views

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Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami

Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami | Marketing Revolution | Scoop.it
Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Marketing Revolution | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.

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Finding Leads Making Sales and the Death of Selling

Finding Leads Making Sales and the Death of Selling | Marketing Revolution | Scoop.it
For the veteran B2B sales person here’s a news flash: Selling as we knew it a few years ago is dead. Here’s an oxymoron to live by: If you want more sales, quit selling.
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TOOLS FOR L.I.F.E. Live Intensely Fully Energized (HERRAMIENTAS PARA LA VIDA) - Get Started Now!

TOOLS FOR L.I.F.E. Live Intensely Fully Energized (HERRAMIENTAS PARA LA VIDA) - Get Started Now! | Marketing Revolution | Scoop.it
Esther Coronel De Iberkleid's insight:

Academia online en Español TOOLS FOR L.I.F.E. Live Intensely Fully Energized

http://ow.ly/CZWa7 CURSOS DE MATEMATICA

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Live Intensely, Fully Energized - Udemy

Live Intensely, Fully Energized - Udemy | Marketing Revolution | Scoop.it
Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life
Esther Coronel De Iberkleid's insight:

Live Intensely Fully Energized Learn how to successfully develop Clarity, Confidence and Self-esteem in your daily life http://ow.ly/x29Dy

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Best Project Management Software Online

Best Project Management Software Online | Marketing Revolution | Scoop.it
Every Project needs management for its better execution & project management software online are very helpful, easy to use and much more flexible to manage.
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Reputation Management and LinkedIn

Reputation Management and LinkedIn | Marketing Revolution | Scoop.it
In the social media era, LinkedIn provides several specialised features and tools that make it an ideal network for reputation management.
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Tips to Master Pinterest as a Real Estate Agent

Tips to Master Pinterest as a Real Estate Agent | Marketing Revolution | Scoop.it
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Bill Gassett's comment, February 21, 1:31 PM
Thanks for sharing @Esther Coronel De Iberkleid!
Esther Coronel De Iberkleid's comment, February 21, 1:45 PM
You are welcome! Have an amazing weekend!