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Marketing Revolutionaries
One of the hardest lessons I've learned as a "new Internet marketer" is my job is different now. I LOVE writing and pitching ideas, memes and STUFF. At my core I remain an ecommerce merchant.
We create in teams now.
Some of these teams are company based, but increasingly we form ad-hoc teams of friends and fellow travelers.
The marketing revolution is happening in many dimensions simultaneously so I asked a great marketers to join and share their takes on the Marketing Revolution.
Revolutionary curators include:
Brian Yanish (@MarketingHits)
John van den Brink (@AtDotComSocial)
Gladys Pintado (@Gtpintado)
Jan L Gordon (@JanLGordon) Cuating After Curatti launch in JUNE.
Esther Coronel de Iberkleid (@Esthersuchi)
The 2013 Inc. Digital Marketing Survey results, by Vocus and Inc. Magazine.
The 3 C’s model has been a mainstay of business strategy for decades now. It centers around the three most crucial factors that are needed for success, encouraging you to focus business strategy on three main areas: the customer, the competitors and the corporation. This remains an excellent go-to mantra for anyone hoping to succeed in the business world, but when it comes to marketing specifically, there are a different 3 C’s that companies would be well-advised to follow. Take a look at the infographic to learn more about how the evolved 3 C’s of marketing can help you to direct your campaigns: creative, controversial and clever.
Via Brian Yanish - MarketingHits.com
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Content Marketing is the New SEO. Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.
Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.
Via Lauren Moss, Ivo Nový
WireBuzz develops strategically optimized digital marketing campaigns that convert targeted internet audiences into customers.
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have activated the platform in a unique and compelling way for consumers through a creative use of just a few seconds.
Via Michael Q Todd, Gerrit Bes
It isn't the supermarket checkout line where charities raise the most but from eBay's online marketplace.
Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge,
We cover the best sessions from the one day conference with some great insights concerning all things content, including social media, online PR and SEO.
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Suggested by
Carla Deter
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The Official SOCIAL MEDIA IS DAY JUNE 30th 2013. Are you ready? Is your business ready?
5 Creative Marketing Moves
Forbes
Getting the word out about your company is a constant challenge, especially in today's over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively.
The Power of Video Email Marketing, Videos on Social Network – infographic Typically small business (The Power of Video Email Marketing - 2x infographic http://t.co/0y5AoBdngb via @BerriePelser)...
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Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.
8 Steps To Effective Content For Social Media - Listen first
- Stop creating crap
- Engage your audience
- Find your voice
- Be helpful
- Find your Rhythm: (the 4-1-1 rule of social sharing)
- Reject excuses for not using any social channels
- Be entertaining, if you can
To Read more and the slides of Michael: click here
By MICHAEL BRENNER
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the previous 12 months. Moreover, 90% of people surveyed said they would boycott a brand for irresponsible behavior.
Via Russ Merz, Ph.D.
Let’s face it—social media, like any other type of marketing, comes down to results.
Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media.
According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?
Marty Note:
Great post by Brian and @MarketingHits. I shared the long version of the funny "Martin learns to become an Inernet marketer" story on G+: https://plus.google.com/u/0/102639884404823294558/posts/L8cm7eq6mLi Thanks to Brian Yanish for the great share.
BTW, this post is also closely related to why personas and segments are so important to Internet marketers. When you know WHO you are talking to you know how to talk.
In order to turn your business into a lead generating machine, you need to understand how inbound marketing works.
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Via The Fish Firm, Timothy Jacquet
Are you busy running off to do the next thing on your marketing list while the last thing is still cooling in the dust?
Have you put some of your marketing on autopilot and left it running so you can chase down bigger fish?
Do you sometimes finish a task or launch a campaign then breathe a sigh of relief and move on with a quick brush of your palms?
Then this quiz is for you! It’s the slow-down, pay-attention, marketing-is-never-done guide to success.
Take this quick quiz to get in touch with things you may not have given a second thought – or even a first through to.
Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business (#SocialMedia The First Law of Social Media Marketing http://t.co/mSQfYsxL8Z...
An honest approach wins Best of Show (Our Food. Your Questions wins big at the 2013 Marketing Awards http://t.co/AG4LwWd4Oq via @Marketing_Mag)
Find out What Is Search Engine Optimization (SEO). This webpage is for search engine optimization training, tips and advice.
Influencer marketing shouldn't be a search for the elusive pied piper. It isn't that simple. Here, we explain why, and share what to consider.
Business 2 Community
How to Use Content Marketing to Boost Your Consulting Business
Business 2 Community
Content marketing is THE hot topic right now. In fact, it's smoking hot.
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![The State of Digital Marketing for SMBs [Infographic] | Marketing Revolution | Scoop.it](http://img.scoop.it/xst-Uv3fcIxFAWfI3bSC6Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
![8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Marketing Revolution | Scoop.it](http://img.scoop.it/0-2NchnzvcHRUQAsF6aK9zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
