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ComScore & USA Today Attempt To Make Banner Ads Matter With New Partnership & Tool

ComScore & USA Today Attempt To Make Banner Ads Matter With New Partnership & Tool | Marketing Revolution |

Marty Note
Banner ads don't matter. Consumers have learned to ignore the top and side banner placements. The rectangular placement inside the content does better, but only slightly. comScore has been a champion of banner ads for brand reach for some time. USA Today just redesigned their site and are trying to make ads count.

The first step to making ads count is valid impression counts. This press release discusses how they plan to know exactly how many impressions an ad received. The next step is more sophisticated ad serving. Ads can be programmed to be highly dynamic. Visitors who've already seen and NOT RESPONDED to Ad A see Ad B.

Ad serving can help tune the ad zones toward conversion. No matter how sophisticated the ad serving tool great campaigns are the fuel of conversion, the missing link to make banner ads matter. Interesting to wonder what implications social has (read Laurens ten Hagen's Is Content Marketing the New Advertising on Curation Revolution ) for banner ads. Could you increase conversions with smart social sharing of ads? X number of your friends clicked on this ad?

This "social advertising" seems to be the real Facebook promise. When we know what our pack of friends thinks about anything online immediatlely soical media markreting won't have a ROI debate. I applaud USA Today and comScore's partnership and test. If they are successful at making banner ads mean something it will be good for Internet marketing. I suspect banner ads will only be a part of an emerging "market making" solution that includes social, content marketing and video to name just a few of the trends we are seeing.

Marketing Revolution
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Rescooped by Martin (Marty) Smith from SEO!

SEO THE DEBATE via @NJMarketingNerd

SEO THE DEBATE via @NJMarketingNerd | Marketing Revolution |
What does it take to achieve search engine success these days? The answer to this question is incredibly wide-ranging and often debatable. SEO’s, digital marketers and web professionals seek to find the answer [...]

Via Marilyn Moran
Martin (Marty) Smith's insight:

Much like Marilyn we've been fascinated by the SEO mystery. In fact we've started a 3 part triptych entitled: Why The New SEO Looks Like The Old SEO on Curagami. Our first post on Brands is up now: 

Marilyn's post captures the technical seo or no debate between Rand Fishkin and Jayson Demers. Fishkin freely admitted his "flywheel" content idea doesn't seem to be holding water (because there is no correlation between social shares and SEO ore even social shares and engagement). I embedded that Rand Fishkin Whiteboard friday into the main Why New SEO Looks Like Old Page: 
Along with a a few caveats. Will finish the Why New is Old Curagami triptych next week.  In the meantime, read Maryilyn's post for the latest on the SEO DEBATE. 

Marilyn Moran's curator insight, August 7, 7:04 PM

I share my thoughts on the debate on whether you need technical expertise for Modern SEO.

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BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis

BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis | Marketing Revolution |

SEO Blow Up
I know better, but moving to Woocommerce just blew up every URL on my blog. This post explains how URLs are tricky. URLs get changed in many unintended ways.

Changes to your Wordpress categories, use of an add on like Woocommerce or re-publishing after changing the URL window all change your URLs and require 301 redirects to maintain continuity with Google. URLs aren't just YOURS as this post shares.  

After spending 3 days creating manual redirects so my URLs won't stay broken my advice is try not to do that :). Marty  

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Community Shock Is Coming - Curagami

Community Shock Is Coming - Curagami | Marketing Revolution |

Content Shock Meets Community Shock
Building on Mark Schaefer's brilliant Content Shock ideas the next web marketing tsunami will be Community Shock. Community Shock is when adding one more member DEPRESSES instead of LIFTS a site's ROI (because cost of acquiring new members became unsustainably high due to intense competition). 

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Scooped by Martin (Marty) Smith!

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Marketing Revolution |

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

Grow with the network while not as crowded as Medium will become.

Fill the hole between your blogs and social nets.

Curate across your owned properties easily into one place.

Create and curate mobile ready content.


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Rescooped by Martin (Marty) Smith from MarketingHits!

Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Marketing Revolution |

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Great Scoop by @Brian Yanish - Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

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Brands Under ATTACK via @ScentTrail Marketing

Brands Under ATTACK via @ScentTrail Marketing | Marketing Revolution |
Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde?
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Scooped by Martin (Marty) Smith!

Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Marketing Revolution |

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.

Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.

Marijo's curator insight, April 22, 6:55 PM

Always great posts to read and learn something new from Marty!

Scooped by Martin (Marty) Smith!

The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami

The Game Is The Thing: Finally @SweetTooth Creates Affordable Gamification via @Curagami | Marketing Revolution |

Does your website have game? It is going to because gamification and games are how you win hearts, minds and loyalty over time online. This Curagami post welcomes, a new add-on to Magento, Shopify and others, and affordable gamification. Gamification is in your website's future because its benefits win hearts, minds and loyalty over time and help create sustainable online community. 

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Suggested by Sam!

Top 10 Desktop Screen Sharing Software for FREE

Top 10 Desktop Screen Sharing Software for FREE | Marketing Revolution |
Whether you are a designer, developer or tech savvy, you must have require free software to share desktop screen or join an online meeting.
Martin (Marty) Smith's insight:

Skype is a pain and GoTo Meeting a bigger one, here are some great alternatives for remote screen sharing.

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Scooped by Martin (Marty) Smith!

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution |

Invisible Giant of the New SEO

7 Reasons Must Curate Content

Gamify Content Marketing

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Scooped by Martin (Marty) Smith!

Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami

Slides, Slideshare & Haiku Deck = New Marketing Channel w/ Lead Gen Potential - via @Curagami | Marketing Revolution |
Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.
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Scooped by Martin (Marty) Smith!

Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Marketing Revolution |

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.

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Suggested by Dan Liles!

Finding Leads Making Sales and the Death of Selling

Finding Leads Making Sales and the Death of Selling | Marketing Revolution |
For the veteran B2B sales person here’s a news flash: Selling as we knew it a few years ago is dead. Here’s an oxymoron to live by: If you want more sales, quit selling.
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Scooped by Martin (Marty) Smith!

SEO and Brands via Curagami

SEO and Brands via Curagami | Marketing Revolution |

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: 

malek's curator insight, October 7, 8:58 AM

Thoughtful, you can't help trying to answer "why" in a different way.

The greater sense of community and why it developed is worth reading the whole post.

Scooped by Martin (Marty) Smith!

Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio

Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio | Marketing Revolution |

Newsletter Best Practices demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:

* Newsletters Should be VISUAL.

* Use of anchor links & Landing Page.. 

* Including CUSTOMERS in your marketing. 

* Focus on HOT and happening NOW. 

Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page, 

Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.  

malek's curator insight, August 25, 9:53 AM

Email Newsletter coming of age.

Scooped by Martin (Marty) Smith!

Make A Mobile Icon For Your Blog Featured On Reddit

Make A Mobile Icon For Your Blog Featured On Reddit | Marketing Revolution |

Easy Marketing Trick
Want to increase traffic to your blog without spending any money? Use JetPack's mobile icon to add an icon for your blog on your phone AND share with your customers so they have a quick link from their phones to your blog.

Featured on Reddit! 

Martin (Marty) Smith's comment, June 15, 4:02 PM
Thanks @malek! You know now hard "down to earth" is for me, but this one was a fun find. Marty
malek's comment, June 15, 5:43 PM
@Martin (Marty) Smith it's the singer, not the song
Pooja Runija's curator insight, June 16, 2:03 AM

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Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Marketing Revolution |

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 

Why Not SEO #2
Used Car Salesmen LinkedIn 

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami  

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Scooped by Martin (Marty) Smith!


Why BOXING Is OVER! | Marketing Revolution |

While Floyd Mayweather and Manny Pacquiao were duking it out on Saturday, another battle was going on in the background: Periscope versus illegal live-stream...

Marty Note
K, let me see if I have this right. I pay $100K to watch a mediocre fight and the venue is going to tell me I can't @Periscope it (real time video streaming). WHAT?

Boxing needs to learn the music business lesson - try to deny or sue the future out of existence and YOU lose long term not them. Periscope is on the side of the angels. We #contentcurators are GOING to create content with their very cool tool.

Whether we will keep watching BOXING is the question.

And NO would be my answer unless we can create a tribe as we watch. If boxing's promoters want to KILL their golden goose they won't be the first. Instead of being happy they created an event people felt compelled to share and embracing the share and helping (the share) boxing wants to put genie back in bottle.

Yeah, good luck with that. I love it when ostrich-like industries like this one wrongly believe their CONTENT is what creates the primary value. HUBRIS goes before a monster fall in our business - web marketing - and it doesn't get much more arrogant than believing we HAVE to have a fight.

NO, we HAVE TO HAVE the connections such an event creates, so if you don't like it then find a way to support it or MAKE LESS MONEY and watch your relevance slowly decay to the point where NO ONE CARES because we can't share the expression of that care or see that our friends do too.

Lesson to boxing AND ALL OTHERS - we WILL curate your content and the proper response is. "WOW, that's great how can we help". Any other response and YOU LOSE. Sue and YOU LOSE FASTER and WORSE.

I wanted to watch the fight, but I'm not paying 100 bucks and I'm not going to a smoky bar with a bunch of drunk a-holes I don't know. So boxing's message to me is F-Off. My message back to boxing is I love Periscope WAY MORE THAN YOU. If you force me to choose that decision is easy...and YOU LOSE.

Never ceases to amaze me how really STUPID people believe they are capable of turning back the tide. Yeah, not so much just ask the music industry that goes from your money for nothing and chicks for free to WHO CARES or if it isn't free WHO CARES.

Ask those bands trying to pay for the sins of previous greedy generations if they wished the industry "leaders" knew a little bit more about what I do for a living (web marketing) and a little less about being huge a-holes (lol). Bet they vote for more of one and a lot less of the other. M

PS. May seem strange to say boxing is dead on its biggest $$ night ever, but that is precisely when businesses die lately. When they are so full of themselves they don't see the train that has in fact already hit them.

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Scooped by Martin (Marty) Smith!

5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Marketing Revolution |

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

  • Ask for HELP.
  • Create An Ambassador Program (with some gamification).
  • Curate 90%, Create 10% (make your content about THEM).
  • Reward, Value, Encourage & Listen to PEOPLE.
  • Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

Rescooped by Martin (Marty) Smith from Marketing and Lead Generation!

Marketing Automation infographic 2015

Marketing Automation infographic 2015 | Marketing Revolution |
A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'.

Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:

Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future ( ).

Marijo's curator insight, April 15, 3:39 AM

Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.

Scooped by Martin (Marty) Smith!

Increase Your Email Subscriber List With These 14 Tips

Increase Your Email Subscriber List With These 14 Tips | Marketing Revolution |

Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.

We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:

* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.

* To create sustainable online community.
* To increase sales.

* To bolster SEO and then increase sales.

Here is a great and simple list for how to increase the size of your email list:

1. Subscribe Button

2.  Ask Your Readers

3.  Give Incentives

4. Speed Up Website

5. Offer A Free Course

6. Squeeze Page

7. Guest Blogging

8. Implement Hello Bar

9. Video Call To Action

10. Scroll Box

11. Feature Box

12. Sumo Me

13.  QR Code

14. Trade Shows

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Suggested by Agnipravo Sengupta!

Why Listicles Are The New Content Marketing

Why Listicles Are The New Content Marketing | Marketing Revolution |

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.


Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.

Martin (Marty) Smith's insight:

Agree, lists make for powerful content marketing. We like where our 13 lists have generated over 6,000 views. Lists rock SEO too, so lists make for double dangerous content marketing.

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Scooped by Martin (Marty) Smith!

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami | Marketing Revolution |

If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.

Wondering what happened to SEO? Curagami Fellow Phil Buckley explains in How Conversations Became The New Links white paper.

Bot white papers are free, easy to download and on our homepage. You don't HAVE to join to get at 'em, but we love it when you do (join that is).


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Scooped by Martin (Marty) Smith!

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution |

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here:

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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Suggested by Pikock!

how to get more business thanks to google maps?

how to get more business thanks to google maps? | Marketing Revolution |
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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