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SEO Isn't What You Think It Is Or What It Used To Be

SEO Isn't What You Think It Is Or What It Used To Be | Marketing Revolution | Scoop.it

Your site must appeal to people.

 

From the original article on FastCompany: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.

 

But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.

 

The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.

 

This means that a brand can no longer rely on a well-optimized website to earn Google's attention.

 

A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.

 

Smart brands are doing this by fully leveraging each social channels particular properties".

 

Full article here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it ;

 

Marty Note
This is why I wrote The Best SEO Is No SEO (http://scenttrail.blogspot.com/2012/04/best-seo-is-no-seo.html ;) and Storytelling Panda's Secret SEO Implication (http://www.atlanticbt.com/blog/storytelling-pandas-secret-implication/ ;).  

 

 


Via Antonino Militello, Deanna Dahlsad, Robin Good, Ruby
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Marketing Revolution
Moving Toward A New Marketing.

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Redesigning Scoopit and Your Web Design Too - via @Curagami

Redesigning Scoopit and Your Web Design Too - via @Curagami | Marketing Revolution | Scoop.it

Scoop.it Redesign Suggestions
Redesigning Scoopit sets a new stage for a favorite content marketing tool. Making Scoopit to be social & to createscommunity can help your web design too.


Things every website design can improve discussed in our Curagami post (www.curagami.com/featured/redesigning-scoopit-web-design/ )::


* Set your “stage” (webpages) to be aligned in a “hierarchy” of need.
* Create feedback loops and expose them (like nonprofits use thermometers to track donations).

* Don’t hide your analytics SHARE THEM.

* Double down on winners, leave laggards behind.
* KNOW what is winning so you can double down.
* Ask for and prize User Generated Content.
* Share MORE and then SHARE MORE.

@Brian Yanish - MarketingHits.com
Brian is a great web marketer and one of the POWER users of Scoop.it. Here is a great comment he left on Curagami about this post:

Marty I agree, I never promote my Scoopit homepage as it has no real value for my visitor. My Google analytics show I get very few visitors to the homepage which makes since because most visitors to Scoop.it are not members so can’t follow us via Scoop.it, but they are following other ways because 48% of them are return visitors.

Looking further into the analytics not many go to the topic homepage either, so I’m testing new ways within my marketing strategy for Scoop.it to engage.

Eg. Pop up and slide up call-to-actions as seen on my hhttp://www.scoop.it/t/marketinghits topic. This pop up also show when someone is coming to a shared post on my topic not just the homepage. Right now it a newsletter sign up, I’m thinking of doing polls, follow me, and maybe even a context are two. On my newsletter sign up is see a 1.4 ctr%


It sure would be nice to have some customization options for the homepage.


** Brian is the MASTER of organization. Check out his Scoop.it presentation (@Brian Yanish - MarketingHits.com ). That is a PR6 webpage using OPT (Other People's Templates) and tool (so impressive). Team at Scoop.it really listens to Brian because he has accomplished a lot with their tool. The Scoop.it team is responsive in general, so, thanks to BY and others, we may get a "homepage" we can use.





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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Marketing Revolution | Scoop.it
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

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malek's curator insight, August 20, 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Marketing Revolution | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Marketing Revolution | Scoop.it

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Marketing Revolution | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.

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Winning or Losing So Far This Year? A B2B Marketing Evaluation

Winning or Losing So Far This Year? A B2B Marketing Evaluation | Marketing Revolution | Scoop.it
It’s always not too late to reevaluate the efforts made by your marketing team, especially when it comes to establishing and maintaining the business reputation.
Martin (Marty) Smith's insight:

Holidays happen NOW for most B2C businesses. This post is about doing a B2B checkin, but great tactics to steal and use B2C too.

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How Sampling Transforms Music, Content Curation & Marketing

Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song.

Marty Note
You may want to jump to time code 3:00 as Ron's first mix goes on a tad long, but stay with this TED talk. What Mark shares about music is true for marketing and content curation - we (content curators) don't "hijack" content wholesale either.

Content curation is about inserting ourselves into the narrative of a piece of content just as I am doing here with Mark's TED talk. I'm "sampling" Mark's thoughts, video and intellectual "property" to cross the Rubicon between music and marketing, listening and creating, consuming and collaborating.

Yes, there are revolutionary original works such as Mark Schaefer on Content Shock (http://www.businessesgrow.com/2014/01/06/content-shock/ ), David Amerland on our new value system (http://helpmyseo.com/seo-blog/692-what-if-we-had-a-new-value-system-for-goods-and-services.html) and Curagami's co-founder Phil Buckley on Fear, Shame and Asking For Help (http://www.curagami.com/featured/fear/ ).

Even these fiercely original works are woven from memes, ideas and threads sampled from others. Just as we can hear Bowie in Vanilla Ice we hear Seth Godin, Chris Brogan and Brian Solis in Mark, David and Phil's thinking and ideas. We sample, remix and mesh because we can.

We sample remix and mes because its fun and challenging too. The most important marketing idea today may be finding new methods and applications for making your products, thoughts and ideas be "sample worthy".


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Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

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CLASE DE CONSULTA GRATIS DE MATEMATICA

CLASE DE CONSULTA GRATIS DE MATEMATICA | Marketing Revolution | Scoop.it
CLASE DE CONSULTA GRATIS DE MATEMATICA con Esther Coronel de Iberkleid Si asististe al curso Productos Notables Notáblemente Fáciles, esta clase GRATUITA de Consulta es para tí y si no lo has hecho...
Esther Coronel De Iberkleid's insight:

Invitación a la Clase de Consulta GRATIS online de Matemática

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Esther Coronel De Iberkleid's curator insight, July 19, 7:50 PM

Invitación a la Clase de Consulta GRATIS online de Matemática

Esther Coronel De Iberkleid's curator insight, July 19, 7:51 PM

Invitación a la Clase de Consulta GRATIS online de Matemática

Esther Coronel De Iberkleid's curator insight, July 19, 7:52 PM

Invitación a la Clase de Consulta GRATIS online de Matemática

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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Marketing Revolution | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.


Stengel defined 5 Brand Ideals:

  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experiences.
  • Evoking Pride: Giving people increased confidence, strength, security, and vitality.
  • Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit? 

 

Martin (Marty) Smith's insight:

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

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Martin (Marty) Smith's curator insight, March 14, 2013 6:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Marketing Revolution | Scoop.it

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  


Via Stefano Principato, Marco Favero, massimo facchinetti
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malek's curator insight, July 9, 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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Red Bull, Media Companies & Curagami Scores via Curatti

Red Bull, Media Companies & Curagami Scores via Curatti | Marketing Revolution | Scoop.it
Red Bull's Branding Lessons taught us we are all media companies now. Curagami scores help content marketers understand how to attack a monster.
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From SaaS To Movement & Community Is Where We Are ALL Headed - @HaikuDeck

From SaaS To Movement & Community Is Where We Are ALL Headed - @HaikuDeck | Marketing Revolution | Scoop.it

Great Comment from Haiku Deck to our Curagami Why Haiku Deck Rocks post (http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) prompted this riff about challenges faced by all online marketers.

The move from solipsistic lecturer to community and movement is the path we are all on whether we realize it or not. Haiku Deck has taken grat steps to move from SaaS to community and movement. Have you?

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Marketing Revolution | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


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malek's curator insight, August 25, 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Marketing Revolution | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

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Sébastien Carensac's curator insight, August 19, 5:26 AM

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Martin (Marty) Smith's curator insight, August 19, 6:11 PM

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Tuning Scoop.it With Their Amazing New Content Curation Tools

Tuning Scoop.it With Their Amazing New Content Curation Tools | Marketing Revolution | Scoop.it

Here are cool things I did TODAY thanks to recent Scoop.it revisions:

* Changed Design Revolution Template: http://www.scoop.it/t/design-revolution.
* Added a subscription form to Design Revolution.
* Changed Design Revolution "SEO Boost".
* Changed Social Shares for Profile & my 10 feeds (easily adaptable to each feed so can be selective with what Twitter / Facebook and G+ pages are connected).

New tools are amazing. What about you? What have you been playing with on the new Scoop.it?

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Can Subscriptions Smite The SEO Giant? - Curatti

Can Subscriptions Smite The SEO Giant? - Curatti | Marketing Revolution | Scoop.it
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
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malek's curator insight, August 12, 12:07 PM

Another intriguing piece of  ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet,  details are still building the big picture

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New Trends in Gamification- Yu-kai Chou

New Trends in Gamification- Yu-kai Chou | Marketing Revolution | Scoop.it
“ A guest blog from our friends at TechnologyAdvice exploring new trends in gamification innovation: Internet-of-things, recruitment, and employee engagement.”
Via ThePinkSalmon, Jesús Hernández
Martin (Marty) Smith's insight:
Cool take on online gamifications latest trends.
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Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO | Marketing Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





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malek's curator insight, July 31, 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 5:08 PM

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M. Philip Oliver's curator insight, August 1, 5:18 PM

Thanks much to Justin Jones

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Airbnb Marketing Vine: Monday Marketing Masters - Omaginarium

Airbnb Marketing Vine: Monday Marketing Masters - Omaginarium | Marketing Revolution | Scoop.it
The offer, sent out on Twitter which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter.

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Marketing is about movements now. Vine knows this, does your Internet marketing?

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

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Heroic Summary of The State of Social Media: Summer 2014 by @albertqian

Heroic Summary of The State of Social Media: Summer 2014 by  @albertqian | Marketing Revolution | Scoop.it

Read the updated seasonal report for where social media is headed.

Martin (Marty) Smith's insight:

Great "inside baseball" summary of "state of the state" look into social media marketing by the extra brilliant Albert Qian for @ janlgordon's Curatti.

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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | Marketing Revolution | Scoop.it

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup http://www.Curagami.com the more every client needs a combination of :


* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M

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malek's curator insight, July 11, 7:31 AM

Crowd needs vision of a leader, or jump into chaos

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Marketing Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

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