CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms.
If you are selling social to the "C" level I shared tips not long ago on Scoop.it:
If you are a BIG multi-location company I have one big addition to those tips. Use Expion. Expion is a Raleigh startup designed for enterprise social marketing. Sounds like an oxymoron right? Not the way this magic tool works social network marketing for the big boys.
Full disclosure - Atlantic BT, where I am a Marketing Director, created Expion.com and I attended Expion's Social Summit writing about it for our blog:
That potential conflict noted, I don't really have a dog in this hunt. As a former employee of several Fortune 100 companies I know the struggles D level managers face selling up to the C level. Expion is a magic tool because it creates just enough command and control that social remains viable but your boss is able to relax too. In fact, the best uses of the Expion tool suite are offensive not defensive.