Of the six techniques James suggests writers use to create suspense, the one that appealed to me most as a corporate blogging trainer was this: “Put characters that readers care about in jeopardy.” “We create reader empathy ...
This idea from a mystery writer is a favorite tactic of mine, but I use it like a strong spice. You can blog day in and day out and put people or ideas in jeopardy in every post without sounding like a sky is falling worrywart. Save this tactic for when it really matters and you increase engagement.
Via Graham Jones