Download @HubSpot's free template to creating buyer personas.
Wow this is generous. Hubspot is sharing a template to help you create personas. Persona creation is increasingly important since relevance is key to engagement and engagement keeps site heuristic measures such as Tim On Site and Pages Viewed up. Keeping site heuristic measures up helps with SEO and SEO helps with traffic and traffic is money.
Creating personas can be a pain. This template makes it easier Also read Managing Content Marketing by Rose and Pulizzi for more on how to create and use personas.
Via Eva Sanagustin