As the debate around how ecommerce websites should optimize for T-Commerce and mobile shopping continues, the challenges for ecommerce retailers mount as new mobile devices and platforms hit the market. The data is unambiguous: without a mobile site experience, shoppers abandon in droves.
For me, as a former Ecommerce Director, I think the debate is should we optimize for Smart Phone and pads alone or all mobile devices. To retrofit a large e-commerce site is no small thing. Can 90% of the benefits be created with 50% of the traffic. If I were still managing a large ecomm site that would be my vote. How do we achieve something now that covers most of our best customers and patch the rest.
Via Nebojsa Stojanovic