Apple is such a magical marketer and the ads positioning the iPad are genius. I wanted to learn from the ad so I spent hours reviewing it and this is what I found.
After spending a lot of time reviewing and re-reviewing Apple's iPad app, the one featuring the Kandinsky Improvosation #28, I came to an interesting answer to what makes Apple so great. Their use of people.
I discussed the importance of people in web design in a recent ScentTrail Markeitng post:
People Not Things Sell