Audi RS "Moments of Truth" is a series of highly stylized, dynamic short-form documentaries that capture a moment in time -- visual, visceral proof of the im...
I thought of my friend John van den Brink (@DotComSocial) when I happened upon this amazing Audi ad. John understands racing. I understand great advertising and this is a great example of how to start fast and go faster. You can't watch this ad and not have your heart pounding.
Some things stand out as laudable including:
* Pacing is amazing.
* Jump cuts are smooth and yet frantic.
* European drivers talking = brilliant as feels more authentic.
* Speed is amazing.
* Just right amount of message (i.e. not much).
* Right amount of DANGER.
Bet John likes this ad too :).