Sitting in the Atlanta airport at 2 AM it occurred to me all marketers are heroes. We fight the good fight, the fights that need fighting. Sitting there more tired than seemed possible it also came to me that our journey as marketers is our mission. We build, destroy and build. It is what we do and why we are here. Build, destroy and build is our cycle. It is who we are and what we do.
As we begin to create a new marketing revolution, an agile marketing movement, it is good to know this is expected, normal and our jobs because we are on a hero's journey.