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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Marketing Revolution | Scoop.it

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood

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How Creative Content Builds Your Brand’s Reputation [videos]

How Creative Content Builds Your Brand’s Reputation [videos] | Marketing Revolution | Scoop.it
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...
Martin (Marty) Smith's insight:

Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.

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Hans Heesterbeek's curator insight, August 14, 2013 1:36 AM

I would like to ad a few: Be authentic, tell true stories, be passionated.  

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7 Common Video Marketing Mistakes To Avoid via Visual.ly

7 Common Video Marketing Mistakes To Avoid via Visual.ly | Marketing Revolution | Scoop.it
It’s every marketer’s dream: producing a company video that goes viral or gets nominated for an Emmy Award. But if we have to be realistic, it should, at
Martin (Marty) Smith's insight:

Don't let anyone tell you otherwise. Video, especially great video marketing, is hard. I've created a handful of videos and have come away from the experience changed (lol). Best to avoid these BIG mistakes:

* Overlook importance of the script (AGREE).
*  Information overload, remember the KISS idea. 

* Too long - Vine is 6 seconds and that is the direction we are headed. 

* Bad Music or Music That Sits Up too Much (too loud or distracting).

* Animation is too fast (they always are). 

* No clear goal for the video in the first place (AGREE). 

* Bad VO (voice over). 

I got a lot of grief for insisting on a second to second mapped script by my last boss. Too much planning felt like selling used cars to him. Problem is time is literally MONEY on a video shoot. Even if you are doing you own shoot, something I would NOT recommend, you have people and resources tied up so PLAN IT OUT I say and so disagree with my old boss (lol).

Good luck, video is HARD but necessary. Video is an important bridge between your written and graphical content. Video creates personality and warmth (done right) and anger and frustration (done wrong). Angry customers don't typically BUY anything so avoid these seven video marketing mistakes.  

BTW, you want to HOST your videos inside your techncial "stack", see my note on this GPlus post: https://plus.google.com/102639884404823294558/posts/MmbfSSdopz5  

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