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Moving Toward A New Marketing.

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Rescooped by Martin (Marty) Smith from B2B Marketing for Lead Generation
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How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Marketing Revolution | Scoop.it

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami (http://www.curagami.com) also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  


Via Stefano Principato, Marco Favero, massimo facchinetti
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malek's curator insight, July 9, 3:51 PM

90% of people say that positive reviews influence their decision to buy 

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The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti

The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti | Marketing Revolution | Scoop.it
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Martin (Marty) Smith's insight:

Who knew. The Beatles were right. We take the love we make.

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti | Marketing Revolution | Scoop.it

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

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Therese Torris's comment, February 19, 4:14 AM
Great post, Marty, thanks !
Therese Torris's curator insight, February 19, 4:19 AM

Excellent. Sharing is vital to content marketing and it's not as easy as it seems: "Trust is hard"