I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:
* What we do is boring, no one will care. * We don't have writers or storytellers on staff. * We are too busy doing our jobs making widgets. * No one does this in our space.
Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?
These "objections" are FALSE because:
* Everything is exciting when you explain it in story form. * You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary. * Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not. * No one is doing this in your space YET.
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