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Moving Toward A New Marketing.

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Scooped by Martin (Marty) Smith
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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | Marketing Revolution | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  


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malek's curator insight, January 9, 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Neil Ferree's curator insight, January 9, 2:38 PM

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

Lori Wilk's curator insight, January 9, 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

Scooped by Martin (Marty) Smith
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Scoop.it's New Platform Rocks

Scoop.it's New Platform Rocks | Marketing Revolution | Scoop.it
FOR IMMEDIATE RELEASE..[San Francisco, CA -- December 11, 2012] -- Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus...
Martin (Marty) Smith's insight:

Love the new Scoop.it UI because:

http://www.scoop.it/u/martin-marty-smith Macro View Rocks.

* More like a magazine now. 

* Macro view organized by members not alpha (BETTER).

* More URL control (careful with this).

* Better colors (white instead of black makes things pop better).

* Colors = create great emphasis on visuals.

* More feedback information easier to find. 

* More "infinite waterfall" feel.

* Better display of comments [more of a conversation now].

* Easier to manage, display and curate MORE feeds.

 

There are other cool things about the new UI I am forgetting (its early and no breakfast yet :). Will keep adding to this list, but New Scoop.it UI ROCKS.

One other important note. Scoop.it team deserves KUDOS too. They worked hard to get feedback and include the community in their change and did a great job.


I've been through some of these big changes and bet not many Scoopers have slept much lately. Go home, get some sleep, Merry Christmas and GREAT JOB! 

Marty 


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