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Scooped by Martin (Marty) Smith
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From SaaS To Movement & Community Is Where We Are ALL Headed - @HaikuDeck

From SaaS To Movement & Community Is Where We Are ALL Headed - @HaikuDeck | Marketing Revolution | Scoop.it

Great Comment from Haiku Deck to our Curagami Why Haiku Deck Rocks post (http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) prompted this riff about challenges faced by all online marketers.

The move from solipsistic lecturer to community and movement is the path we are all on whether we realize it or not. Haiku Deck has taken grat steps to move from SaaS to community and movement. Have you?

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Airbnb Marketing Vine: Monday Marketing Masters - Omaginarium

Airbnb Marketing Vine: Monday Marketing Masters - Omaginarium | Marketing Revolution | Scoop.it
The offer, sent out on Twitter which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter.

Martin (Marty) Smith's insight:

Marketing is about movements now. Vine knows this, does your Internet marketing?

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Marketing Revolution | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

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Sébastien Carensac's curator insight, August 19, 2014 5:26 AM

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Martin (Marty) Smith's curator insight, August 19, 2014 6:11 PM

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