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What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
Agree with Ken. These, as are any personas, are helpful to outline who is helping and why. Next step is creation of content, campaigns and community that support these and other personas:
I am one of the people who does not put much weight on this matrix. I feel it is a good starting point for discussion though. I like the new list at the bottom prosed by a communications firm in NYC:
Social ButterflyThe Opinion LeaderThe DiscovererThe SharerThe User
I consider myself to be a Sharer and Discover according to this list.
Are you sure you want to delete this scoop?
This looks like a good model for future oriented teaching roles.
Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.