Great post here from Tom George at Internet Billboards.
* More content marketing.
* More content curation.
* New SEO with Hummingbird leading to semantic web. .
* Quality goes up.
I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.