Conversion Go Up When
Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.
Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.
Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.