Marketing Revolution
27.5K views | +0 today
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith!

2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Marketing Revolution |

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M

Marijo's curator insight, February 24, 2015 3:14 AM

Must read if you are using G+...

Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Shape Shifters, Brands & Influence Peddlers Play The Ultimate Game - KLOUT

Shape Shifters, Brands & Influence Peddlers Play The Ultimate Game - KLOUT | Marketing Revolution |
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Martin (Marty) Smith's insight:

Great insight from Jan on our evolving AUTHORITY conundrum - every one needs authority and to the extend we all do our ability to achieve it goes down.

Jan's Note
anlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......

Influence is Power

Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.

Jan Gordon comment:

Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.

Here are a few highlights: 

Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 

*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.

There are three other key elements to understand:

  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence


Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.

What’s Next?

The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 

How will power bases shift if we learn to manage the landscape and its underlying technologies better? 

Who will be the next generation of shapers and influencers – and how do we connect with them?

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"

Read full article here: []

Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest:
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.