Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.
Free Shipping All Orders especially in December.
Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen.
Bean wins kudos for its Holiday Shopping Made Easier graphic.
Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.
Report card is on Google Plus: http://bit.ly/1bPhwz3