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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Marketing Revolution |
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

Martin (Marty) Smith's insight:

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malek's curator insight, August 20, 4:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
Rescooped by Martin (Marty) Smith from B2B Marketing for Lead Generation!

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons)

How To Sell Without Selling via @mfacchinetti (Infographic w/ Curagami Add Ons) | Marketing Revolution |

Marty Note
Love "Selling Without Selling" and experienced its power as a Director of Ecommerce when our Buzz Team picked up the baton and helped create trust and conversion from new shoppers to our site.

We liked this @massimo facchinetti Scoop so much we couldn't help but add a few ideas in. We added a section to why people buy to represent the emotional signals Stride's excellent work missed. 

Team Curagami ( also felt strongly that buying personas should be included so we added a pie with a "general" distribution (of site visitors) that may vary depending on business and business category. 

Finding ways to help new, those learning about your site's content and experts find what they want, feel free to contribute and encourage  User Generated Content and community formation is where "buying personas" come in.

We don't stop with such simple personas as New, Learning and Expert for long. We like to tell a buyer's story dipping into psychographics, family, and UCA (Unique Customer Aspirations). Connecting buyers with LOVE and DREAMS are powerful emotional ideas under represented in this otherwise excellent infographic.  

Via Stefano Principato, Marco Favero, massimo facchinetti
malek's curator insight, July 9, 12:51 PM

90% of people say that positive reviews influence their decision to buy 

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"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith

"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith | Marketing Revolution |

Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty. 

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Crowds, Icons & Tribes = The Next Marketing

Crowds, Icons & Tribes = The Next Marketing | Marketing Revolution |

Crowds, Icons & Tribes
The more we work our Startup Factory Funded statup the more every client needs a combination of :

* Crowds.
* Icons.
* Tribes.

Crowds bring wisdom. Remember how few were smarter than a class of 5th graders? Every websites most VAST under-utilized resource is the wisdom of crowds they AREN'T tapping.

Icons create the language that makes a crowd work just hard enough to feel exclusive and included. If anyone can join for free there is no perceived value. No perceived value means your visitors will click away. On the other hand, if you have a language only you and your tribe understand - that isn't too dense or complex - curiosity may catch the cat.

Finally tribes are everyone's end product. Tribes = sustainable web presence. Tribes means you can delegate JOBS to AMBASSADORS and get out of the way. Tribes means you are on your way to the land of get more, do less. Tribes are where we lucky few Internet marketers are headed and we are riding a bullet train called Curagami :). M

malek's curator insight, July 11, 4:31 AM

Crowd needs vision of a leader, or jump into chaos

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution |

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.

Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.

Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.

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