Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms.
|Scooped by Martin (Marty) Smith|
Brian Yanish is a good friend, a trusted Internet marketing source and his website MarketingHits.com provided a great example in how to create SEO from curation.
Brian creates a quick page about cool content he curates. Today Brian found a great "Ultimate Guide" from @YouBrandInc. Brian could push the link across Scoop.it, and he does use Scoop.it that way sometimes.
The YouBrandInc.com "Ultimate Guide" is great content. Anyone creating an "Ultimate Guide" understands SEO and how to do keyword research because "ultimate guide" is a HOT way to describe content right now.
Content handles come and go in popularity, but "Ultimate Guide" will probably always be valuable since it sounds so definitive. When you use a handle like "Ultimate Guide" be sure to deliver since your website could get hammered if your ultimate guide forgets 5 BIG tools everyone loves.
The cool thing about using "Ultimate Guide" is anyone you forget will beat a path to your door to be included and then you can update. Brian creates a "teaser" page on MarketingHits.com for You Brand Inc.’s Ultimate Guide to Curation Tools.
The advantage to a short page like this "teaser page", note Brian doesn't just copy their copy but writes a quick unique blurb and then pushes across to You Brand Inc., is your curation can bring social shares and juice to your website.
One of the big questions in my Free Internet Marketing Consulting for Small Businesses (SMBs) this last Saturday was, "How are we supposed to keep up with all of this?" Curation with teaser pages like the one Brian created for the Ultimate Guide to Curation Tools is a great way to build a SMB’s authority without having to write thousands of words every day.
A tactic like this builds page spread, the number of pages Google' indexes, adds frequency (remember Quality Deserves Freshness or QDF) and become an easy way to "curate" your way to authority.
Problem with using a tool, even ones I love like Scoop.it, is SEO juice (rankings and Google value) go to the platform. Brian's example breaks off a piece for MarketingHits.com as you should for your content marketing website by stealing his "teaser page" approach to curation.
Brian and MarketingHits earn today's #StealThis.