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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Marketing Revolution | Scoop.it

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.


We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:


Grow with the network while not as crowded as Medium will become.

Fill the hole between your blogs and social nets.

Curate across your owned properties easily into one place.

Create and curate mobile ready content.

 

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Rescooped by Martin (Marty) Smith from Blog WP Inbound Marketing Leads
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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Marketing Revolution | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod
Martin (Marty) Smith's insight:

Interesting way to organize an "Ultimate Guide".

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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

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Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

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12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Marketing Revolution | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Martin (Marty) Smith's insight:

Wow, I do SOME of these not the others. Great blogging tips. 

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Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Deborah Spector's curator insight, May 20, 2013 3:28 PM

Great usable suggestions. Since I just published a new blog post I need to get busy!

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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | Marketing Revolution | Scoop.it
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Martin (Marty) Smith's insight:

Better Blogging 
Want to BLOG BETTER? Better means you get more guest blogging post offers, more traffic, more engagement, more social, more LIKES and more personal branding benefit? Use any of these cool 52 tools and yor blogging gets better.

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Chuck Bartok's curator insight, April 21, 2013 12:11 PM
Worth the read...
Robert Kempster's curator insight, April 28, 2013 1:15 PM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 9:22 AM

add your insight...

 
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7 Reasons Your Blog STINKS At Generating Leads

7 Reasons Your Blog STINKS At Generating Leads | Marketing Revolution | Scoop.it
Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and consultants. Find out why your blog isn't generating leads.
Martin (Marty) Smith's insight:

WOW, is this a MUST READ for all 'inbound marketers". I realize we are all inbound marketers now and, as Marcus points out in this excellent post, that is part of the problem. We Internet marketers love to run to one side of the boat damn the consequences (like drowning LOL). 

Don't misunderstand my lament, I love the fact everyone and their sister is in love with content marketing. Friends of mine and I have been preaching content, content and more content since 2003. Careful what you wish for. 

Now two trends are meeting head-on. Everyone is creating and curating more content and so we are swamping the boat. Content creation and curation is NOT a dabbler's game. If the only thing you write is a grocery list please don't assume you can write mega-viral content. You can't. 

Creating great content takes WORK. I just wrote that if creating an online community (a tribe that loves you and follows you like the Grateful Dead) is the hardest thing to do well then writing mega-viral content that generates leads is a close second. 

This article is GREAT and correct. I would add most content marketers forget to:

* RESEARCH those Keys. 

* Watch near real time metrics. 

* Double down on leaders.

* Leave losers. 

* Write, Write and Write some more. 

* Curate, Curate and Curate more. 

* Connect top of funnel (what generates traffic).

* To Bottom of funnel (where conversions live). 

 

There is no easy or fast way to do any of these things (sorry). I'm convinced you cannot either create or curate your way to where you need to be. You must CURATE and CREATE to become an authority, to be a player. 

Marcus has written a great article about sins we've all committed. Sin less and create more in 2013 and you will be one of the special inbound marketers who actually know how to write to make money.  

 


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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Marketing Revolution | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.

Martin (Marty) Smith's insight:

add your insight...

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Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella

Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella | Marketing Revolution | Scoop.it

Content's Marketing's Hard Rain A-Gonna Fall
As much as I love a good debate the one I covered on ScentTrail Marketing on Friday between Scoop.it CEO Guillaume and ace content blogger Mark Schaefer is moot.

Google's algorithm is set. Facebook's "edgerank" is tightening. As Barabasi notes in his highly recommended book LINKED: How Everything Is Connected To Everything Else a hard rain is about to fall on content creators.

Do I believe in Guilluame advocacy of content curation? Yes, do I believe content curation can save PR4 blogs? Not even a little bit. The rich are about to get richer. Smart move is to pay the freight - cut partnership deals with content hubs in your business segment.


This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).

 

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18 Great Tips To Increase Blog Traffic [6 from Marty]

18 Great Tips To Increase Blog Traffic [6 from Marty] | Marketing Revolution | Scoop.it
A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said.

Via Manish Dhane, Damjan Štrekelj
Martin (Marty) Smith's insight:

I would add:

#13 GAMIFY.

#14 Guest Post (especialy with Google Authorship coming).

#15 Contestify (create cool contests).

#16 Work on blogs navigaiton and keyword silos.

#17 Add "Poeple who Read Also Like...".

#18 Add email subscription and regular persona based emails.


That last tip needs some explanation. Blogs have a hard tie gaining substantial PageRank because they tend to be one and done (people come read the post you just pitched on social media and leave). Fix one and done with a "People who like, also like..." Amazon-like feature sharing relevant content to the post on the page.

The other SEO issue with blogs is calendars make for bad keyword silos. Organize your blog into a series of 2 to 6 keyword "silos" such as "Internet marketing" and develop landing pages to summarize the content. This landing page is where you want rank to go as it is the top of the silo.

Read my Advanced SEO: Bleeding, Bottling and Siloing for more tips on how to organize a keyword silo:
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html

 

Finally stop treating your blog like a blog and more like a website by adding email subscription forms and developing persona based email marketing. Best guide to how to do this is Managing Content Marketing (book) by Rose and Pulizzi.

SO...there are all kinds of ways to double or triple your blog's read

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Content Marketing For Business To Business (Infographic) | Business 2 Community

Content Marketing For Business To Business (Infographic) | Business 2 Community | Marketing Revolution | Scoop.it

Content Marketing is important to the success of your biz, so we’re going to keep bringing you lots of info, including this newly released infographic from Uberflip. If you’re targeting other businesses (B2B), you may wonder how your marketing tactics compare to others, or may be looking for inspiration. We think you’ll find both in this infographic; here are a few key points: 94% of B2B marketers create new content rather than share. 82% of B2B marketers use content marketing to gain new customers and leads. The top three ways to share content: Social media 87% Website articles 83% Email 78%...


Via Jeff Domansky, Marie Ennis-O'Connor
John van den Brink's insight:

The Top Three ways to share content: Social Media 87%, website articles 83% and email 78%. Email is still in the Top Three, see also this article: http://atdotcommarketing.com/why-email-is-still-alive-infographic-socialtimes

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Peter (PJ) Fulcher-Meredith's curator insight, May 15, 2013 6:53 PM

The whole issue of content marketing leaves me a bit breathless.  What is it?  Where does it fit? What am I already doing that fits into the definition of Content Marketing?  What do I need to do differently that I am not doing now?  Questions. Questions. Questions. This infographic is a good starting point - a foundation

Graeme & Jennifer Bowman's curator insight, June 23, 2013 7:21 AM

Not enough B2B firms are amplifying their influence through content marketing. And of those who are, not enough are ensuring that, firstly, the content is of genuine value to their target audience, secondly, the content is presented in a highly creative way, and, thirdly, the content is linked strongly to their company or personal brand. My advice: when they experience each piece of your content, make your audience go 'Wow!' for as many reasons as possible.

http://www.fiverr.com/donnesuccess's curator insight, October 28, 2015 1:02 PM

GET PEOPLE TO VISIT YOUR SITE/LINK/VIDEO

Click: http://goo.gl/oCbSqi

#ARTICLEWRITING

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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Marketing Revolution | Scoop.it
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...
Martin (Marty) Smith's insight:

Great interview between my friend Steve Farnsworth (@Steveology) and Kew Hoffman, CEO of the Hoffman Agency. I love how Lew correclty identifies that the world is social and a company's social accceptance starts at the top. 

Great tips from Lew here. If you don't follow or read Steve you should.  

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Jeff Domansky's curator insight, February 25, 2013 3:04 PM

Still relevant 2011 interview with business storyteller Lou Hoffman.

Martin (Marty) Smith's comment, February 25, 2013 3:43 PM
Thanks for the Scoop Jeff. Hope you follow Steve. He is smart and a good guy. Marty
Jeff Domansky's comment, February 25, 2013 5:08 PM
Steve is indeed a good guy and Lou is a favorite storyteller.