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Moving Toward A New Marketing.
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Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio

Need Better Headphones or Better Email Marketing? Find Both @Moon_Audio | Marketing Revolution |

Newsletter Best Practices demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:

* Newsletters Should be VISUAL.

* Use of anchor links & Landing Page.. 

* Including CUSTOMERS in your marketing. 

* Focus on HOT and happening NOW. 

Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page, 

Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.  

malek's curator insight, August 25, 2015 9:53 AM

Email Newsletter coming of age.

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52 Totally Free Resources For Better Blogging

52 Totally Free Resources For Better Blogging | Marketing Revolution |
Free stuff is the best. Right? Of course you'd love to be able to buy lots of exciting books and training courses and whatnot, but you haven't got a ton of cash to spare. That's why you're here, learning to make money from your blogging services.
Martin (Marty) Smith's insight:

Better Blogging 
Want to BLOG BETTER? Better means you get more guest blogging post offers, more traffic, more engagement, more social, more LIKES and more personal branding benefit? Use any of these cool 52 tools and yor blogging gets better.

Chuck Bartok's curator insight, April 21, 2013 12:11 PM
Worth the read...
Robert Kempster's curator insight, April 28, 2013 1:15 PM

Cool resources for any blogger.

Nedko Aldev's curator insight, May 12, 2013 9:22 AM

add your insight...

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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Marketing Revolution |

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.

Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.

Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.

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Secret B2B Marketing Weapon? Better Landing Pages

Secret B2B Marketing Weapon? Better Landing Pages | Marketing Revolution |
In fact, more than half of top brand marketers include improving landing page visits as a goal. To celebrate ... Every click of your campaign should look great on iPhone, Android, iPad, Android tables, and across web browsers and email clients.
Martin (Marty) Smith's insight:

Better Landing Pages Make More Money
Great post with very specific landing page recommendations. Landing pages are the secret to great B2B online marketer. I ran across a statistic not long ago about the distance those with more landing pages had over those with fewer and it was significant.

Landing pages can be a marker for other heightened awareness and better marketing, but think about that stat for just a moment. The mere presence of MORE indicated the potential for leadership.


Combine MORE with BETTER and that is where real advantage lives.


Tagmotion's comment, March 2, 2013 7:48 AM
Great recommendations indeed. Surely one of the fundamentals here is that more landing pages necessarily means the messages on them are more targeted (than fewer landing pages with more generic messages). More landing pages means they're more aligned with the email or ad that preceded them. Targeted communication pure and simple.
Martin (Marty) Smith's comment, March 4, 2013 8:04 PM
I think that is right. The Freakonomics of it say that MORE = more of a lot of things, more PPC, more emails and more landing pages. It is not a casual stat or it could be depending on the website. I also think more landing pages = IM team has their act better together (lol).