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Scooped by Martin (Marty) Smith!

Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Marketing Revolution |

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

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Rescooped by Martin (Marty) Smith from Collaborative Revolution!

The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Marketing Revolution |

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

Stengel defined 5 Brand Ideals:

  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experiences.
  • Evoking Pride: Giving people increased confidence, strength, security, and vitality.
  • Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit? 


Martin (Marty) Smith's insight:

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami ( ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

Martin (Marty) Smith's curator insight, March 14, 2013 6:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

Scooped by Martin (Marty) Smith! & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic ( and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on we've pinned images to

Chart 1 Traffic Pie Chart
66% of's record day visitors came from My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from to the Curagami blog as a "conversion".

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Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required.'s "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. generated 6.5 "conversions" (traffic into

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.

Find Charts Here

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like are becoming increasingly important for digital marketing success. We don't have our Curagami set up yet. is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one showed on Curagami's record day is something to watch.

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