Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde?
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Martin (Marty) Smith's insight:
Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M
Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it?
5 Ways SoLoMo Disrupts Loyalty
* Shifting Buyer Perceptions.
* Tech Trends.
* Winning Hearts & Minds.
* Giving Things Away FREE to mine gold of loyalty & data.