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Free Ello User Guide: Tips To Use the New Ad Free Social Network

Free Ello User Guide: Tips To Use the New Ad Free Social Network | Marketing Revolution | Scoop.it

A complete guide to all the features of the Ello social network.

Mark reports 6,000 views of his Ello Users Guide today! Timely content goes crazy and that's Mark's specialty.



Martin (Marty) Smith's insight:

Posted the Ello Manifesto, Ello is the new ad free social net, earlier (http://sco.lt/7WwCor) and it has been trending all day on my Scoop.it. This link is to my friend Mark Traphagen's free user's guide (he thinks it may be the first). Ello requires an invite, so I'm not on it yet.



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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Marketing Revolution | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.

Martin (Marty) Smith's insight:

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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Marketing Revolution | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

Martin (Marty) Smith's insight:

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Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Marketing Revolution | Scoop.it
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
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malek's curator insight, June 18, 9:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"

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Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution | Scoop.it

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 


5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Marketing Revolution | Scoop.it
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.


In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

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Marc Kneepkens's curator insight, February 13, 11:28 AM

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

Bill Gassett's comment, February 13, 3:04 PM
Thanks for sharing Marc! I have followed and recommended your Scoop.it page:)
Rescooped by Martin (Marty) Smith from AtDotCom Social media
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6 Reasons to Create Great Visual Content Marketing in 2014

6 Reasons to Create Great Visual Content Marketing in 2014 | Marketing Revolution | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.


As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?


In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

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Rim Riahi's curator insight, January 5, 1:59 AM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

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Social Media Anxiety...Get Over It

Social Media Anxiety...Get Over It | Marketing Revolution | Scoop.it

Social Media Anxiety
Got to love social media. First social media has to prove it matters and isn't just a game then people worry about "doing it wrong". Yes there are "wrong" ways to create social media content...remember when we all started sharing exactly what was happening in the moment? Don't do that anymore.

Next we had the quote stage and now we seem to be getting the idea of how to surf social media. Some still have anxiety about jumping in or doing the wrong thing. 

The half-life a tweet is hours. Remember you are in an ocean of content, so surf don't try to hold, compress or rule it. Here is another anti-anxiety pill for SMM. Look around, I've yet to follow or RT someone so brilliant I shouldn't be allowed in the same social space (lol). Yes they are out there, but I may never find them :).  

Social media is the great level. What you can SEE and FEEL fast is we all have the same obsessions, fears, strengths, weaknesses, doubts and frustrations. Social shows our humanity in all its glory and aspirations.  

 
Here is the other issue. If you are an Internet marketer, and who isn't these days, then social media anxiety can HURT. Don't let your "Sistine Chapel" perfectionism stop you from making social media mud pies. M  

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malek's curator insight, November 13, 2013 6:47 PM

The DSM 5 (the cookbook of psychiatry) recently introduced the Internet Attention Deficit Disorder. Will they add Social media Anxiety Disorder? 

Sedra T.'s curator insight, November 18, 2013 12:11 AM

Townsdeal, social media is not just a game.

Lori Wilk's curator insight, November 23, 2013 5:13 PM

This article gives some recommendations about how to handle social media. I say, "participate." #socialmedia. Experience new platforms.Connect, Learn, and Grow.

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Why Save The World Marketing Is A CSF (Critical Success Factor)

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO
Martin (Marty) Smith's insight:

How Do You Save The World?
One of the sneaky social media marketing trends is how so much connection and involvement is changing US. Our desire for THINGS is going down even as our passion for unique experience increases. 

Easy to see why, as the CEO of Tough Mudder proclaimed, experience is the new branding. In a social connected world where "unique" is getting harder to find we are willing to pay people to spray water in our face and shock us as we go for a run. 

The more we KNOW the more we want heroes and the harder they are to find. Read Joseph Campbell's book A Hero With A Thousand Faces to realize our desire for the universal hero is true through time and across cultures. 

Everyone does something that saves the world in some way. Every company and brand, no matter how small or new, is connected to a larger community and truth. This slideshare, now with more than 8,000 views, states a simple "new marketing" truth - the more articulate you are about how what you do saves the world the more connections you can make. 

Connections, those magical Likes, Links and LOVE provide confirmation. THEY confirm what you think. If you think you are saving the world because you do X and brand advocates think it is because you do Y then learn to speak about Y. 

I'm not saying you should DROP your values, philosophy or beliefs to cater to a sentient mob. I am saying that, as communicators, we must learn to align our walking and talking with its social confirmation. 

Days we any company could create a market by sheer forces of expenditures are long gone. The good news about social media is every brand, company and idea must be humble enough to gain acceptance. Perhaps, this need for confirmation will eventually create more not less SAMENESS. 

Our connections are so nascent now it is hard to understand scope or direction. One thing is beyond clear - to the degree your marketing researchers beyond itself AND achieves confirmation of that research you will win. Sounds like saving the world is a CSF (Critical Success Factor :).  

 

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Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team]

Vision, Purpose & Value Define New Era In Social Media Marketing [@Briansolis & Pivot Team] | Marketing Revolution | Scoop.it

If you don't follow Brian Solis you should if only for great lines like this:

"In a connected economy where information becomes a powerful currency, social data will only help you benchmark where you are to help visualize where you could be."

Indeed social provides one of the most valuable and alive benchmarks any marketer could hope for, but social media marketing's giving doesn't end there as the amazing array of charts and graphs generated by  pivot team http://www.pivotcon.com/research_reports/SOS2013.pdf . 

This deck is worth spending some serious time with as it is sure to influence your Internet marketing.  

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Storytelling Is The New SEO - Almost 14,000 Views

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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Rescooped by Esther Coronel De Iberkleid from Marketing Revolution
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QR Codes: Here, There and Everwhere

QR Codes: Here, There and Everwhere | Marketing Revolution | Scoop.it
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all.  Please comment and let me know the creative ways you have used your QR Codes t...

Via Martin (Marty) Smith
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Carla Deter's comment, May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment, June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
Esther Coronel De Iberkleid's comment, June 6, 2013 7:29 PM
Great comments Carla!
Rescooped by Martin (Marty) Smith from MarketingHits
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How To Get Your Best Customers To Do Your Marketing For You

How To Get Your Best Customers To Do Your Marketing For You | Marketing Revolution | Scoop.it

As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.


Wouldn’t it be great if you could get your best customers to do your marketing for you?


If only it were that easy, right?


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 

Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en,  make it all but impossible for branded marketing messages to reach their intended audience. 

Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.

Going in cold is not something that works very often in a socially connected time like this.  

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Matt Rogers's curator insight, September 14, 11:16 PM

This article presents an interesting five step process for effectively creating brand ambassadors.  The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't.  Brand ambassadors can be vital to the success of a company and potential superiority over competitors.  Getting customers involved can also create a greater sense of loyalty than just doing business as usual.

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Marketing Revolution | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?


Martin (Marty) Smith's insight:

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malek's curator insight, August 25, 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

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Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools

Scoop.it & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | Scoop.it

Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/

Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/


Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.


Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.

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Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx | Marketing Revolution | Scoop.it


After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today.

Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect).

https://plus.google.com/102639884404823294558/posts/aM9jr2KatK1


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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Marketing Revolution | Scoop.it

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company

Martin (Marty) Smith's insight:

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

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Tim Mustill's curator insight, March 18, 6:16 AM

No worse than print media imho!

Rescooped by Martin (Marty) Smith from Enterprise Social Media
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How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point

How Beyonce's SURPRISE Marked Social Marketing's ROI Tipping Point | Marketing Revolution | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point

Via Mike Ellsworth
Martin (Marty) Smith's insight:

POST NOTE
I Scooped this amazing Jeff Bullas article and thought about it more. The tipping point is bigger than just Social Media Marketing. Beyonce worked the album to make it VISUAL. This took 18 months, but she succeeded (not hard when you are Beyonce).

As you read the amazing stats below how Beyonce BLEW UP social media and commerce with her Surprise album read Jeff's post about how she changed her approach too since there may be more than one tipping point here - Social Media Marketing & Visual Marketing on SMM.
###



Great Scoop by Mike of a Jeff Bullas post noting how Beyonce may have marked our social marketing roi tipping point. Here are quotes from Jeff's post:
 

The tipping point?

With the evolution of the web there are some events that are small but significant. One of those happened on December 13, 2013. It was when Beyonce launched her latest album with an update on Instagram just captioned as “Surprise”

This broke convention.
 

Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising, billboards, 2 pop up stores and performed countless interviews. The result. She sold 305,000 copies in 2 weeks.

Beyonce, who has 8 million Instagram followers and over 53 million fans on Facebook decided to go straight to her fans. She decided to give the bus a miss. It was launched directly to iTunes and social media. She invoked the power of  ”World of Mouth”


The results

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide


Jeff notes implications including

The lessons and what can you do

You may be not a Lady Gaga, Beyonce or a famous singer but the lessons are there. Start building your “own” digital assets. The world has changed. It is digital and it is social.


*Take control of your own digital future and build your own online assets and authority.

Grow your social networks now. The priorities are still for the most part Facebook and Twitter. It will also depend on the demographic, audience personas, media preferences and industry. So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C).

Create the best content you can. Repurpose it in a range of media including visual.

Publish and promote it everywhere on social media.

Don’t forget your other digital assets. This includes a blog, search engine optimisation, continue to increase your email subscriber list and keep up your content creation. It also means using content marketing in your mix.

* Boost your marketing with paid and targeted social media advertising. It doesn’t have to be expensive. You may need to get marketing traction fast and can’t wait to build the social networks from day one.


Marty
I agree with Jeff's points, would go easy on the paid stuff until you know what works, and would add these:


* Use G+ Author Rank as a great way to carry your klout with you.
* Crowdfund content - find ways to create community around your content and best way is to put THEIR content on YOUR websites.

* Contests and Games - great social content you can create with low costs and high User Generated Content (UGC) & social value.

* Be SOCIAL on Social Media - say congratulations, thank you and ask for favors. 

* Create video content because it is engaging, highly social and easy to move around the web. 
* Do Hang Outs On Air because they are fun and LIVE and so a little dangerous. 
 

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Mike Ellsworth's curator insight, February 3, 6:59 PM

Social media: Be on the wave or under it.

Suggested by Melindajon
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Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM]

Coca-Cola's Bottle is Half Full [cool Infographic & forgotten SMM] | Marketing Revolution | Scoop.it
With rising unit volume sales in emerging markets, Coca-Cola’s third quarter earnings were in line with analysts’ estimates, despite the decline in net revenues as a result of currency fluctuations
Martin (Marty) Smith's insight:

Loved this extensive analysis of some very positive Coca-Cola results. Well said here:

"Coca-Cola did not give any guidance for the next quarter, and said that its overall strategy to grow in emerging markets while embracing the shift to healthier beverages remains unchanged.

The company also mentioned that it has repurchased almost $2.8 billion worth of stock so far in 2013, and will buyback a further half a billion dollars’ worth of shares by the end of the year. Share repurchases in 2013 represent almost 2% of the company’s market cap."

###

 

Any company that buys its stock back, increases unit sales, has a well articulated and better-executed strategy is one to follow. What this analysis left out is how GREAT Coke is getting at Social Media.

Coca Cola's consistent social creativity is re-contextualizing an "old line" brand. Steve Jobs was dismissive of "sugar water" when he hired Scully away from Pepsi.

Social media provides ways to create new conversations about old brands. "New conversations" keep brands alive and relevant. In fact, of the two, Apple vs. Coca Cola, my social marketing innovation vote would go to sugared water ;)M.

 

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Rescooped by Martin (Marty) Smith from MarketingHits
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Why Brands MUST Blog! [Infographic]

Why Brands MUST Blog! [Infographic] | Marketing Revolution | Scoop.it

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years.


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Beyond The Stats
This is a great Blogging For Brands Infographic, but there is more to why brands must blog than stats. We live in a connected age when anyone can get to know anything.

Blogs create a sense of VOICE. They have a tone and a rhythm that communicates mountains of information about what a brand is really about. Blogs help supply the brand advocates any company depends on with social ammunition and fodder for their own blogs.

Blogs also react to what is happening NOW. If there is a national story an active blog is a great place to share your take. If there is a ripple in your brand's fabric a blog is a great place to iron out the wrinkle.

This is not to say that blogs are defensive. Blogs imply a promise - we will share on a regular basis and you (our brand advocates) can comment, participate and inform our efforts. Blogs say you are in this WITH US (visitors and brand advocates).

The collaborative idea of a blog can help a brand match its walk and talk, create a distinct tone and become a hub for all social marketing. Blogs are a must for brands and for many more reasons that captured in this excellent infographic.

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Well Connected Mom's curator insight, October 1, 2013 1:07 PM

People love to hear from people directly, not companies.  Trust can be built up faster for brands through the people, not corporate advertising.

xaltd's curator insight, October 1, 2013 10:40 PM

Nice infographic on blogging for business

Rescooped by Martin (Marty) Smith from Marketing_me
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Marketing Revolution | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?


In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

  • • Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);
  • • Consideration (longer average visit duration, social shares); and
  • • Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

Social media requires new Key Performance Indicators because the value of social media marketing goes deeper than a single Stimulus -Response monkey on a string conversion. Greatbinfographic to help figure out those new KPIs.

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tonic ATX's curator insight, April 7, 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week]

SoundCloud Is A COOL Social Net For Sounds [Cool App of the Week] | Marketing Revolution | Scoop.it
Explore the largest community of artists, bands, podcasters and creators of music & audio
Martin (Marty) Smith's insight:

SoundCloud Sounds Like MAGIC
I'm in my honeymoon period with my new iPad. You know that first week when you load 100 apps most of which you will never open or use. One new app I encourage people and e-commerce merchants to explore is SoundCloud.

SoundCloud is a sound sample of the world. The app's UI is easy to use and its catalog of User Generated Content (contributed sounds) is big and sure to get bigger.

WHY?

https://soundcloud.com/pwhitty/listening-to-the-wind-through

I just tweeted the sound of wind blowing in tall grass. A few birds squawk and sing, time passes. It sounds like grassy dunes next to a beach, but the beach and the waves are far enough wind and birds dominate.

Impossible to listen to pwhitty's magical 10 minute recording and feel anything other than more relaxed than when you started. Sounds are such a powerful artistic medium unused in contemporary e-commerce.

SoundCloud will fix that since its possible to curate sound in the same way we curate images or video. Sample, edit, tag and mix to tell a more complete story, set a mood or help illustrate our words and images.

What is the power of a few sample of pwwhitty's magical ten minutes of wind and birds moving tall grass? Think a 3x or 4x increase in conversion not to mention a whole new dimension to User Generated Content (UGC) for contests and games.

Ask your visitors what SEO sounds like or provide a prize for the best summer vacation sounds and let UGC do it's #SEO and content marketing magic.

Kudos SoundCloud for hearing what only you heard and for creating such an elegant and seductive tool.

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8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider

8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Marketing Revolution | Scoop.it
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.


8 Steps To Effective Content For Social Media

  1. Listen first
  2. Stop creating crap
  3. Engage your audience
  4. Find your voice
  5. Be helpful
  6. Find your Rhythm: (the 4-1-1 rule of social sharing)
  7. Reject excuses for not using any social channels
  8. Be entertaining, if you can


To Read more and the slides of Michael: click here


By MICHAEL BRENNER


Martin (Marty) Smith's insight:

Love the "listen first" idea. Best ideas come from THEM (the sentient mob). #2 is infinitely more difficult since THEY also determine what is crap. The way to pave with golden bricks is to pave and understand how to mix mortar into gold. That is another way of saying you are going to produce some crap its inevitable (and needed).


The 4-1-1 Rule is for every 1 self promotion piece you should RT one and share 4. Had to look this up and the rule was popularaized by the Content Marketing Institute and Joe Pulizzi (a trusted source0. I agree, find your own 4-1-1 rule, but I like the the emphasis on OPC (Other People's Content).

Solid slides, great post by John (@AtDotComSocial).

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