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Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx | Marketing Revolution | Scoop.it


After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today.

Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect).

https://plus.google.com/102639884404823294558/posts/aM9jr2KatK1


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The Most Critical Missing Element of Small Business Marketing? Effective Backends

The Most Critical Missing Element of Small Business Marketing? Effective Backends | Marketing Revolution | Scoop.it
What your sales back end can tell you about your small business marketing… When considering small business marketing, most owners think about getting exposure and visits/clicks/views, etc.
Martin (Marty) Smith's insight:

Great post by Michael Nelson about how and why Small To Medium sized Businesses can create a highly converting online process. Backend is movement of visitors to buyers. Buying can be defined broadly such as joining an email list is a form of "buying".

I love this tip about the Thank You Page:

"The “thank you” page is the location where your prospects who sign up on your squeeze page are taken.  This page can be the place they download or print the free offer and can be a page that provides them with another “call to action.”  Here is an example of a thank you page.

As you can see, neither page has to be too visually appealing, just have an effective offer and clear message."

The ""neither page has to be too visually appealing" message is so important. I've watched new to web SMBs spend budgets on how things look. The elastic value, what you bank after costs, of "beautiful" and confusing vs. "ugly" and clear is NOTHING. I'm an Internet marketer which means "beautiful" to me is something that converts better than what was there before especially if I didn't have to break the bank to learn how to "beat the control".

Michael Curatti.com post explains how to engage and close "sales" online in great detail. Here is another favorite quote from the Curatti.com piece:

"The “call to action” is the most obvious, but often the most overlooked in small business marketing.  Make it clear what you would like the prospects to do.  Click here to get this…Act now to get a free coupon… etc."

YES, hidden or lack critical CTAs (calls to action) would be on my "most common landing page mistakes" list of all time. High contrast CTAs, I prefer orange or red but have tested blue to a win once, that jump off the page would be my preference.

A boss told me he thought CTA approach was too "used car salesmen-like". Perhaps, but visitors WANT you to share what they are supposed to do next AND the benefits such an action should generate. The person who saw me as a used car salesmen did at least an equal disservice by keeping his true desires under wraps.

I prefer being clear, honest and immediate. DO THIS and GET THIS and this offer ends ON. We had long discussions about my belief B2B marketing is only different from B2C in one significant way - TIMING.

The more I thought about it the more even TIMING seems similar since B2C only SEEMS like immediate S-R curves (Stimulus-Response). A B2C merchant’s ability to sell today is built on their reputation and relationships too, so there is NO difference between B2B and B2C marketing.

I tried to explain my "invisible hand" theory of Internet marketing. When you visit a site I've architected you are looking for me (me or my team's curation and design hand). You want to "know" the architects of the space you are in. Clicking is a sign of respect and recognition of that desire (to get to know the environmental architects).

Michael's great explanations expose the invisible hand; make it clear what visitors need to do and who benefits. What a concept! A simple concept that can double your online sales.

 

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Marketing Strategies For A Small Budget - 27 Proven Ideas [INFOGRAPHIC]

Marketing Strategies For A Small Budget  - 27 Proven Ideas [INFOGRAPHIC] | Marketing Revolution | Scoop.it
From penning white papers to leveraging social networks, digital marketing strategies abound that can strengthen your brand or business’s social clout (and Klout).


Marty
Another great find from Brian Yanish @MarketingHits. 

Did notice that my #1 tactic, email marketing, didn't make the list. Email marketing, or the ability to speak to your supporters and increase thei support with almost no cost, should be every SMBs top tactic. 

Email marketing has 3 distinct parts:

1. Name acquisition via subscription forms, contests and games. 

2. Relationship building via offers and relevant, regular communication. 

3. List growth via referrals, contest and games. 

Do these three things right and you create your own destiny. Email marketing is the base all other Internet marketing should be built upon, but it does get forgotten as happened here.  


Via Brian Yanish - MarketingHits.com
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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Marketing Revolution | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod
Martin (Marty) Smith's insight:

Interesting way to organize an "Ultimate Guide".

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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

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"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith

"Crowdfunding Game Changer" - A Haiku Deck by Martin Smith | Marketing Revolution | Scoop.it

Crowdfunding is about to BLOW UP bringing vast changes to every functional department for SMBs and Fortune 1,000 companies. This deck explores the implications of crowdfunding on marketing, sales, B2B content marketing, customer service and loyalty. 

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