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SEO and Brands via Curagami

SEO and Brands via Curagami | Marketing Revolution | Scoop.it

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 

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malek's curator insight, October 7, 2015 8:58 AM

Thoughtful, you can't help trying to answer "why" in a different way.

The greater sense of community and why it developed is worth reading the whole post.

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SEO THE DEBATE via @NJMarketingNerd

SEO THE DEBATE via @NJMarketingNerd | Marketing Revolution | Scoop.it
What does it take to achieve search engine success these days? The answer to this question is incredibly wide-ranging and often debatable. SEO’s, digital marketers and web professionals seek to find the answer [...]

Via Marilyn Moran
Martin (Marty) Smith's insight:

Much like Marilyn we've been fascinated by the SEO mystery. In fact we've started a 3 part triptych entitled: Why The New SEO Looks Like The Old SEO on Curagami. Our first post on Brands is up now: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 

Marilyn's post captures the technical seo or no debate between Rand Fishkin and Jayson Demers. Fishkin freely admitted his "flywheel" content idea doesn't seem to be holding water (because there is no correlation between social shares and SEO ore even social shares and engagement). I embedded that Rand Fishkin Whiteboard friday into the main Why New SEO Looks Like Old Page: http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa 
 
Along with a a few caveats. Will finish the Why New is Old Curagami triptych next week.  In the meantime, read Maryilyn's post for the latest on the SEO DEBATE. 

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Marilyn Moran's comment, October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
Marilyn Moran's comment, October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
Kbizsoft Solutions's curator insight, October 26, 2015 8:13 AM

SEO  stand for index your site in top result.Its can be complete with build back links for site.

 

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Luke I Am Your FATHER! Surviving Google via @Curagami

Luke I Am Your FATHER! Surviving Google via @Curagami | Marketing Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm change by the Google Gods.

Follow these 5 Easy Steps to Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.


Possibly "easy" is the wrong word (lol). First STOP whatever you've been doing since "old SEO" tactics don't work anymore. Next figure out where to go that new and start testing. This Curagami post shares several Haiku Decks and explains each of those 5 "Recovery" tips.

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Marijo's curator insight, April 22, 2015 6:55 PM

Always great posts to read and learn something new from Marty!

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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views

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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Marketing Revolution | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

Martin (Marty) Smith's insight:

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

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Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Marketing Revolution | Scoop.it

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

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Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Marketing Revolution | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.

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Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

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Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing Revolution | Scoop.it

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

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Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth | Marketing Revolution | Scoop.it

3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.

Apps cutting down use of the mobile web.

Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.

Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.

SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

* Appification of the world continues.

* Apps are games so gamification of the world continues.

Doubt we are in the middle of a REVOLUTION?


Via Jesús Hernández
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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Marketing Revolution | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod
Martin (Marty) Smith's insight:

Interesting way to organize an "Ultimate Guide".

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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

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Searchlight Is A Great Enterprise SEO Tool from NY based Conductor

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor | Marketing Revolution | Scoop.it

Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.

Marty Note
This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too!

Strengths of this impressive tool include:

* Keyword management (for you and competitors). 
* Paid and organic search data.

* Templated and easy to private label "work spaces" to share reporting with clients.

* Reasonable price / value.

* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. 

Searchlight by Conductor is a great SEO tool built for content marketers and curators.  

Will write more about why this tool should be a MUST for any Internet marketing team on http://www.scenttrail.com  over the weekend. 

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Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Marketing Revolution | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  

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Joachim Scholz, PhD's comment, January 17, 2014 7:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
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BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis

BANG...ouch - How I Blew Up Every SEO Link on My Blog #dontdothis | Marketing Revolution | Scoop.it

SEO Blow Up
I know better, but moving to Woocommerce just blew up every URL on my blog. This post explains how URLs are tricky. URLs get changed in many unintended ways.

Changes to your Wordpress categories, use of an add on like Woocommerce or re-publishing after changing the URL window all change your URLs and require 301 redirects to maintain continuity with Google. URLs aren't just YOURS as this post shares.  

After spending 3 days creating manual redirects so my URLs won't stay broken my advice is try not to do that :). Marty  

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Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Marketing Revolution | Scoop.it

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 
http://www.scenttrail.com/why-im-not-an-seo/ 

Why Not SEO #2
Used Car Salesmen LinkedIn
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith 

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/  

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Why Listicles Are The New Content Marketing

Why Listicles Are The New Content Marketing | Marketing Revolution | Scoop.it

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.

 

Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.

Martin (Marty) Smith's insight:

Agree, lists make for powerful content marketing. We like List.ly where our 13 lists have generated over 6,000 views. Lists rock SEO too, so lists make for double dangerous content marketing.

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Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami | Marketing Revolution | Scoop.it

If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.

Wondering what happened to SEO? Curagami Fellow Phil Buckley explains in How Conversations Became The New Links white paper.

Bot white papers are free, easy to download and on our homepage. You don't HAVE to join to get at 'em, but we love it when you do (join that is).

Http://www.Curagami.com

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

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Can Subscriptions Smite The SEO Giant? - Curatti

Can Subscriptions Smite The SEO Giant? - Curatti | Marketing Revolution | Scoop.it
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
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malek's curator insight, August 12, 2014 12:07 PM

Another intriguing piece of  ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet,  details are still building the big picture

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Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO | Marketing Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





Martin (Marty) Smith's insight:

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malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 2014 5:08 PM

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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

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Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

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Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Marketing Revolution | Scoop.it

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

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Heather Koroll's curator insight, March 9, 2014 7:46 PM

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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Marketing Revolution | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.
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malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

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