Marketing Revolution
Follow
Find tag "SEO"
14.4K views | +1 today
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Suggested by Agnipravo Sengupta
Scoop.it!

Why Listicles Are The New Content Marketing

Why Listicles Are The New Content Marketing | Marketing Revolution | Scoop.it

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.

 

Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.

Martin (Marty) Smith's insight:

Agree, lists make for powerful content marketing. We like List.ly where our 13 lists have generated over 6,000 views. Lists rock SEO too, so lists make for double dangerous content marketing.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami | Marketing Revolution | Scoop.it

If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.

Wondering what happened to SEO? Curagami Fellow Phil Buckley explains in How Conversations Became The New Links white paper.

Bot white papers are free, easy to download and on our homepage. You don't HAVE to join to get at 'em, but we love it when you do (join that is).

Http://www.Curagami.com

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Can Subscriptions Smite The SEO Giant? - Curatti

Can Subscriptions Smite The SEO Giant? - Curatti | Marketing Revolution | Scoop.it
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
more...
malek's curator insight, August 12, 2014 12:07 PM

Another intriguing piece of  ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet,  details are still building the big picture

Scooped by Martin (Marty) Smith
Scoop.it!

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO | Marketing Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





Martin (Marty) Smith's insight:

add your insight...





more...
malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 2014 5:08 PM

add your insight...

M. Philip Oliver's curator insight, August 1, 2014 5:18 PM

Thanks much to Justin Jones

Scooped by Martin (Marty) Smith
Scoop.it!

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

more...
Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!

Scooped by Martin (Marty) Smith
Scoop.it!

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde

Tripping Over The New SEO's 3 Legged Stool via @CrowdFunde | Marketing Revolution | Scoop.it

“There it is,” I said to myself but aloud. As everyone at Triangle Startup Factory turned to look at me I waved them off. How was I going to explain that the 3 word mnemonic we’d been looking for was there sitting there in front of me. Truth be told I tripped over it:

* Story.

* Authority.

* User Generated Content (UGC).

This startup journey is a strange one. Equal parts hard work and CHANCE we throw dice and see how they roll. What about you? You in?

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Marketing Revolution | Scoop.it

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

more...
Heather Koroll's curator insight, March 9, 2014 7:46 PM

add your insight...

 
Scooped by Martin (Marty) Smith
Scoop.it!

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Marketing Revolution | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.
more...
malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

Rescooped by Martin (Marty) Smith from MobileWeb
Scoop.it!

Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Marketing Revolution | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

more...
No comment yet.
Rescooped by Martin (Marty) Smith from WebsiteDesign
Scoop.it!

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers | Marketing Revolution | Scoop.it
While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yep, these "SEO solutions are beoming commodities and that is only half the confusing part. Here are the "increasingly commodified" trends and a great summary from the post:

* Social Media

* Content Development
* Link Building
|

* Keyword Strategy

* SEO Reporting


Summary from the post
"Under the right circumstances, a “price per SEO” offering can make sense — but B2B marketers need to understand the impact and benefits of such an offering before assuming they’ve solved their SEO problem with this type of solution alone. It’s rare that they have.

Lastly,


I am a firm believer in productivity benchmarks combined with analysis and consultation. SEO partners need to be held accountable for output, just as much as anyone else. That said, it’s dangerous to rely solely on quantity and volume when establishing budgeting expectations."

more...
Lori Wilk's curator insight, December 19, 2013 8:40 PM

Searching for answers for your search initiative strategies?

Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
Scoop.it!

Content Marketing Is The New SEO [Infographic]

Content Marketing Is The New SEO [Infographic] | Marketing Revolution | Scoop.it

We hear a lot about content marketing these days. It is a phrase a lot of folks throw around to make themselves sound smarter but not many folks understand or


Via massimo facchinetti
Martin (Marty) Smith's insight:

The Who, What, Where, When, Why and How of content marketing in a sleek infographic. Use it with your CFO to justify funding the "new SEO".

more...
Suggested by Stephen Van Delinder
Scoop.it!

Content Curation, Dupe Content & SEO: A Bad Match? [Matt Cutts Video]

Content Curation, Dupe Content & SEO: A Bad Match? [Matt Cutts Video] | Marketing Revolution | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
Martin (Marty) Smith's insight:

What Is Content Curation?
I don't agree with much of this article, but then I would never suggest "curation" purely as a form of content build. Yes some curation such as Top 10 lists come close to the kind of "no value add" content Matt Cutts warns about, but as long as your website isn't 90% that kind of content you can afford a list or two or five.

My key disagreement is over what constitutes "curation". Curation requires some filtering and positioning. Yes it is possible to stop there, but most curators place their curated content in some context. They write editorial to wedge their content into their mix.

This "rich snippet" approach to curation creates the logic behind the curation. This post on Scoop.it is a "rich snippet" where I'm adding my two cents worth.

Note too that I add editorial into a theme - content marketing and SEO - I comment and write about frequently. This means my "modeled" ecosystem shows consistent investment and confirmation from links, likes and shares.

I wrote about how feeds are in all of our content marketing future (http://scenttrail.blogspot.com/2011/09/why-feeds-are-in-your-future.html ) and think I missed the importance of social signals when I wrote that post. Feeds absent confirming social signals are just useless noise (as Cutts all but declares in the video on the linked post).

Function as "junior-Google" doesn't work UNLESS you have the editorial chops to support it as my friend Mark Traphagen (@MarkTraphagen) does on G+ and my friend Phil Buckley (@19818) does on SEO.

Mark can "curate" related G+ content without his authority taking a hit because his curation is a tiny fraction of his content. Even though Mark can afford some % of comment less curation I doubt he would. Mark likes to add rich snippets to place his curation into his overall context - as so should we all.

Bottom line is don't put content on your site that is duplicated. Use "no follow" tags or canonical URLs to show Google your intent are pure and you are only after the rankings your links, likes and loves generate.

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Marketing Revolution | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

Martin (Marty) Smith's insight:

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Marketing Revolution | Scoop.it

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti

Filter Bubbles & Invisible Giants: Why Its Hard To See The New Seo via Curatti | Marketing Revolution | Scoop.it

Invisible SEO Giant
New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Here are 5 Reasons Its So Hard To "See" the New Seo
* Google Floating Filter Bubbles.
* Social Media's Disappearing Act.
* Friends of Friends Marketing.
* Multi-Channel Online Marketing.

* Web Like "Fabric" of Space/Time.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Social media marketing is dead - Triangle Business Journal

Social media marketing is dead - Triangle Business Journal | Marketing Revolution | Scoop.it
In today’s millennial-inspired economy, social media marketing is dead. I didn’t say social media is dead — just the idea that social media marketing is the most effective approach to win over millennials. Here's how you should react.

Martin (Marty) Smith's insight:

At our Startup Factory funded startup Cuagami we agree. In fact we believe all tactical online marketing is dead or dying. What's next? Community, Friends-of-Friends Marketing & Content Curation.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Want To Escape From Google? Diversify Your Internet Marketing - Curatti

Want To Escape From Google? Diversify Your Internet Marketing - Curatti | Marketing Revolution | Scoop.it

Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Mobile Technology
Scoop.it!

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth

Game On: Mobile Web Declines as Mobile and Social Media Slow Yr over Yr Search Growth | Marketing Revolution | Scoop.it

3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.

Apps cutting down use of the mobile web.

Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.

Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.

SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

* Appification of the world continues.

* Apps are games so gamification of the world continues.

Doubt we are in the middle of a REVOLUTION?


Via Jesús Hernández
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Blog WP Inbound Marketing Leads
Scoop.it!

The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | Marketing Revolution | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod
Martin (Marty) Smith's insight:

Interesting way to organize an "Ultimate Guide".

more...
France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

Scooped by Martin (Marty) Smith
Scoop.it!

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor | Marketing Revolution | Scoop.it

Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.

Marty Note
This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too!

Strengths of this impressive tool include:

* Keyword management (for you and competitors). 
* Paid and organic search data.

* Templated and easy to private label "work spaces" to share reporting with clients.

* Reasonable price / value.

* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. 

Searchlight by Conductor is a great SEO tool built for content marketers and curators.  

Will write more about why this tool should be a MUST for any Internet marketing team on http://www.scenttrail.com  over the weekend. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them

Optimize This: Why BRANDS Are The New SEO & How To Optimize Them | Marketing Revolution | Scoop.it

Optimize This explains that BRANDS are the new SEO and how, in a time when change is everything, creating, testing and surfing beats "optimization".

Speaking at Raleigh Jaycees tonight on why BRANDS are the new SEO and it is better to SURF and CREATE them than think in the old terms and ways such as "optimize" or "SEO".  

more...
Joachim Scholz, PhD's comment, January 17, 2014 7:50 PM
Did I miss something, or was this just the little saying Haiku deck? There wasn't much info. What does the author mean by surfing the brand, do you know? I am honestly asking, not trolling.
Scooped by Martin (Marty) Smith
Scoop.it!

How Canonicalization Can Save You: Guide To Canonicals In WordPress

How Canonicalization Can Save You: Guide To Canonicals In WordPress | Marketing Revolution | Scoop.it

Welcome To Content Marketing
Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. 

Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. 

An article like my Websites vs. Blogs post for Curatti.com (http://curatti.com/websites-vs-blogs/ ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. 

If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. 

I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. 

Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. 

Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). 

Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. 

Promise to write my next Curatti.com post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty 

BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom! 

 

 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How and Why Content Should Include Numbered Lists: 4 Ideas

How and Why Content Should Include Numbered Lists: 4 Ideas | Marketing Revolution | Scoop.it
It has become widely accepted that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effecti...
Martin (Marty) Smith's insight:

I'm not a big fan of numbered lists since to number is to create priority, but this excellent post from Content Marketing World with great examples of how your look and feel doesn't have to be limited shows numbered lists are a great idea from a Google perspective. Maybe expressing priority isn't all bad :).

more...
malek's curator insight, September 11, 2013 9:00 AM

Promising the reader a short list of tips to help improve his knowledge about an interesting subject, is a great attraction. Lists work